Title: SEO Content Specialist
Location: Remote Job Type: Full Time, Marketing Experience Level: Mid-Level
Job Description:
As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.
Responsibilities:
• Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics. • Conduct thorough keyword research and competitor analysis to identify content opportunities. • Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed. • Collaborate with the marketing team to align content with overall marketing goals and initiatives. • Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.
Developing Pillar Pages
• Preparing content briefs • Reviewing and analyzing client sites for areas that can be improved and optimized • Topic clustering • Regularly auditing and refreshing site pages • Preparing detailed strategy reports • Identifying powerful keywords to drive the most valuable traffic • Writing powerful calls-to-action to convert visitors • Filling websites and other content with effective keywords • Writing effective SEO content for blogs, websites, and social media accounts • Analyzing keywords and SEO techniques used by competitors • Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines
Compiling and Presenting SEO Guidelines
• Developing content to include keywords or phrases in order to increase traffic to website • Conducting outreach for the purposes of developing link building strategies • Conducting various testing methods in design, layout, and advertising techniques in order to gain the most organic traffic • Having in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering, and the behaviors of search engines
Qualifications:
• Proven experience in creating SEO-driven content with a portfolio of published articles. • Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics). • Strong research skills and attention to detail. • Ability to analyze data and derive actionable insights for content strategy. • Excellent writing and editing skills, with a knack for storytelling.