SEO Coordinator

Strengthening and empowering all of the communities we serve.

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We are seeking a highly motivated, detail-oriented SEO Coordinator to join our team. This is a great opportunity for a recent college graduate with a sharp eye for detail and a strong aptitude for learning to launch a career in SEO and digital marketing. You'll receive hands-on training and mentorship from our experienced SEO team while supporting strategy execution, content optimization, and performance reporting for automotive clients across multiple OEM programs. No prior SEO experience is required-we'll teach you what you need to know.

Key Responsibilities

• Support execution of SEO strategies focused on generating qualified leads and increasing automotive sales and service contacts, under the guidance of senior SEO team members.
• Assist with keyword research and search intent analysis to help inform content and optimization decisions.
• Perform quality assurance reviews on website and blog content, identifying optimizations and improvements for future content.
• Help optimize website content, landing pages, and service pages for both search engines and conversions.
• Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to help identify growth opportunities.
• Learn and apply AI SEO best practices, including optimizing content for AI-powered search experiences and generative search platforms, while staying current with evolving search engine algorithms.
• Support tracking of keyword rankings, organic traffic, conversions, lead generation, and ROI using tools such as Google Analytics 4 (GA4), Google Search Console, Google Data Studio (formerly Looker Studio), Google Business Profile, Ahrefs, SEMrush, or similar platforms.
• Help produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.
• Assist with analytics implementations, questions or research to support our website platform and SEO efforts.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (or equivalent experience). Recent graduates are encouraged to apply.
• 0-1 years of professional experience, Internships, coursework, or personal projects related to SEO or digital marketing are a plus, but not required.
• Strong attention to detail and a good eye for accuracy and quality.
• Natural curiosity and a strong aptitude for learning new tools, platforms, and concepts quickly.
• Excellent analytical, problem-solving, and communication skills.
• Comfortable collaborating with clients and internal teams.
• Outstanding communication skills, both written and verbal.
• Organized and able to manage multiple projects and deadlines effectively.

Preferred Skills

• Exposure to SEO or analytics tools (e.g., GA4, Google Search Console, GBP, Ahrefs, SEMrush) through coursework, internships, or personal projects.
• Interest in the automotive, digital marketing, or performance marketing industries.
• Familiarity with content management systems such as WordPress.