SEO Director

Indeed

Seattle, WA

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JOB DETAILS

SKILLS

A/B Testing, Affirmative Action, Analysis Skills, Application Programming Interface (API), Artificial Intelligence (AI), Atlassian JIRA, Automation, Business Case, Business Intelligence, Click Through Rate (CTR), Communication Skills, Cross-Functional, Data Analysis, Data Sets, Disability Accommodations, Documentation, Google Search Engine, Identify Issues, Insurance, Logfile Analysis, Looker, Machine Tool, Metadata, Microsoft Bing Search Engine, Operational Audit, Operational Improvement, Operational Strategy, Performance Analysis, Presentation/Verbal Skills, Product Engineering, Product Requirements Document (PRD), Project Management Software, Python Programming/Scripting Language, Recruiting/Staffing Agency, SQL (Structured Query Language), Search Engine Optimization (SEO), Staff Policies, Structured Data, Tableau, Technical Writing, Trend Analysis, Webmaster, Website Traffic, Workflow Analysis, Writing Skills, comScore, eCommerce

LOCATION

Seattle, WA

POSTED

3 days ago

**Our Mission** As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (*Comscore, Total Visits, March 2025) **Day to Day** At Indeed, our mission is simple: we help people get jobs. As an SEO Director, you'll play a pivotal role in scaling our global reach by driving organic performance analysis, reporting, and opportunity identification across Indeed - one of the largest and highest-traffic websites in the world. This role is built for a data-driven SEO professional who possesses exceptional technical judgment and thrives when working with massive datasets and ambiguous problem statements. You won't just identify trends; you'll dive deep into the data to diagnose anomalies, size new opportunities, and build agentic & automated reporting systems. You will translate complex technical SEO insights into clear and actionable requirements, partnering directly with Product Managers and Engineers to ship high-impact improvements. **Responsibilities** + Performance monitoring & diagnostics: Continuously monitor Indeed's organic search health. Diagnose complex shifts in rankings, traffic, crawl behavior, indexation, CTR, and downstream funnel conversions. + Granular data analysis: Analyze SEO performance comprehensively across a variety of dimensions, including page type, market, device, query class, and landing pages. + Technical optimization: Propose and document precise technical fixes for crawl waste, canonicalization, noindexing, internal linking structures, metadata, and schema.org markup. + Opportunity identification: Proactively identify, size, and build business cases for new content initiatives, metadata enhancements, internal linking optimizations, and advanced schema implementation. + Reporting & automation: Own, refine, and present weekly team performance reporting. Pioneer and manage agentic and automated SEO reporting workflows leveraging AI tooling and APIs. + Documentation and collaboration: Draft clear Product Requirement Documents (PRDs) and collaborate productively in SEO and cross-team stand-ups to partner with PMs and engineers to ship SEO improvements. + Impact tracking: Establish measurement frameworks to track launched changes and conduct rigorous post-launch impact analyses to report back to business partners. **Skills/Competencies** + Requires a minimum of 14 years of related experience; or a minimum of 12 years with a Bachelor's degree; or 8 years and a Master's degree; or a PhD with 5 years experience. + Proven experience managing and diagnosing SEO health for large-scale enterprise websites with millions of indexed pages, preferably within online marketplaces, job boards, e-commerce, travel networks, aggregators, or high-volume UGC platforms. + Deep expertise in technical SEO, including Google Search Console, Bing Webmaster Tools, crawl and log file analysis, canonicalization, internal linking, metadata optimization, Schema.org structured data, and advanced rank tracking tools. + Demonstrated proficiency with SEO platforms and crawlers such as SEOClarity, SEMrush, Ahrefs, Sistrix, Screaming Frog, and custom Python-based crawling solutions. + Solid understanding of data analysis methodologies including regression analysis, funnel and conversion analysis, A/B testing, and pre/post impact testing, with intermediate SQL skills utilizing joins, subqueries, aggregations, and window functions across large datasets. + Experience leveraging AI tools and APIs, including ChatGPT and OpenAI API, to automate workflows, streamline analysis, and improve operational efficiency. + Exceptional written and verbal communication skills, including experience developing PRDs, delivering executive-level reporting, and translating complex technical SEO concepts for cross-functional audiences; familiarity with BI and project management tools such as Looker, Tableau, and JIRA. **Salary Range Transparency** Tier 1 - United States of America 134,000 - 202,000 USD per year Tier 2 - United States of America 150,000 - 224,000 USD per year Tier 3 - United States of America 165,000 - 247,000 USD per year Tier 4 - N/A Tier 5 - United States of America 187,000 - 281,000 USD per year **Salary Range Disclaimer** **The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site (https://www.indeed.com/careers/paytiers), and recruiters can confirm how location is considered for a specific role.** **Benefits - Health, Work/Life Harmony, & Wellbeing** We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits ! **Equal Opportunities and Accommodations Statement** Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit https://www.indeed.com/careers/accommodations. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page (https://www.indeed.com/careers). **Indeed's Employee Recruiting Privacy Policy** Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site's user and privacy policy found at https://www.indeed.com/legal , we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs . **Agency Disclaimer** Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening. **AI Notice** Indeed is committed to ensuring fairness and transparency throughout our hiring process. We use artificial intelligence (AI) tools to assist in the screening, assessment, and selection of applicants for this position by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making. Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws. **Reference ID:** **47117** **The deadline to apply to this position is 6/10/26 Job postings may be extended at the hiring team's discretion based on applicant volume.** It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Reference ID: 47117

About the Company

Indeed

INDUSTRY

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