Job Description:
Culligan North America is looking for a hands-on SEO- and content expert to own how our industry-leading brand gets discovered across traditional, AI and generative search (GEO). You'll set and execute our organic search strategy, and you'll own the content engine behind it: the workflows, editorial standards, and review process that turn subject-matter expertise and third-party writing into accurate, on-brand content that drives organic growth and lead generation. This is a role for someone who pairs strong search strategy with rigorous editorial judgment and the ability to build processes that scale quality content.
Primary responsibilities:
Search & GEO strategy
- Own SEO, GEO, and AI search strategy end to end, from keyword and search-intent research to on-page, technical, and generative-search optimization - directing and getting leverage from agency partners.
- Develop and manage SEO-driven content plans, editorial calendars, and content workflows that support organic growth and lead-generation objectives.
- Optimize content to be cited and surfaced in AI-generated answers (Google AI overviews, ChatGPT, Perplexity, and similar), not just to rank in traditional results.
- Develop and execute a local SEO strategy across Culligan's dealer network, optimizing Google Business Profiles, location pages and other local listings to drive visibility and qualified traffic.
Content production & editorial ownership
- Own the SEO content-development workflow: intake, briefing, SME engagement, drafting, review, fact-checking, and publishing.
- Partner with subject-matter experts to source accurate technical and water-quality information; edit and elevate content from third-party writers and partners to meet our quality and SEO standards.
- Write and develop original content as needed (outlines, briefs, posts, scripts, and supporting copy) using AI to accelerate relevant processes.
- Develop content playbooks and frameworks to scale SEO content production, using AI as applicable to increase speed and consistency.
Collaboration & Analytics
- Partner with the social, website, PR and performance teams to optimize content for SEO/GEO across channels, with particular focus on YouTube and Reddit
- Stay ahead of search and AI algorithm shifts, testing new approaches to keep Culligan competitive in organic visibility.
- Set organic performance targets, monitor results, and translate data into a prioritized content and optimization roadmap.
Skills
- 5+ years in SEO and content strategy, with demonstrated ownership of organic growth.
- Proven editorial chops: strong writing, editing, and fact-checking; experience directing writers; and turning SME input into polished content.
- Hands-on with SEO tools (e.g., Ahrefs, Semrush, Google Search Console, Google Analytics) and familiar with E-E-A-T principles.
- Experience managing agency/freelance partners.
- Comfort building and running content workflows and review processes (not just executing tasks).
Strong pluses
- Demonstrated GEO / AI-search optimization experience — or clear evidence you're already experimenting and eager to own it.
- Regulated- or technical-category content experience (health, science, home services) where accuracy and compliance matter.
- CMS and content-ops platform experience.
Competencies: To perform the job successfully, an individual should demonstrate the following competencies in this position:
Resourcefulness Customer Focus Team Player
Passion Integrity Creativity
Communication (Written & Oral) Organizational/Planning Adaptability
Judgement/Decision Making Analytical Experience
Target Salary Range: $85,000 – $100,000 salary a year. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).
#LI-NY1