SEO/GEO Team Lead

Siege Media is a growing and remote-first GEO agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented SEO/GEO Team Leadto help us continue to deliver great content for our world-class clients.

In this role you'll lead your clients, not a team of people. You own the client relationship and strategy from end to end, building the plan, doing the work, and presenting it, with no direct reports.

Perks include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, remote work equipment, and free pens. Everyone loves free pens.

Learn more about working at Siege by experiencing our culture on Instagram and checking out our work on Dribbble!

Siege Media values diversity. We encourage people of color, LGBTQ+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.

Responsibilities

• Own clients end to end: build their SEO/GEO strategy, execute the deliverables, and lead client calls to present completed work and explain its impact
• Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits, and industry expertise
• Suggest and implement SEO/GEO best practices for client sites across a range of industries and sizes, including eCommerce, Fintech, and SaaS
• Audit and optimize high-value product, service, and landing pages across SEO, GEO, and CRO, balancing search rankings, AI citation, and on-page conversion
• Read and interpret site code to find technical SEO/GEO issues like page speed, site architecture, and crawling or indexing problems
• Build clear, summarized checklists for every SEO/GEO deliverable that show expected opportunity, lift, and ownership, and make it easy for developers and clients to implement
• Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write effective web copy for marketing sites across verticals
• Run weekly performance analyses (Google Search Console, Google Analytics, Ahrefs, Peec AI, and other tools), then compile client reports in Data Studio with insights, recommendations, and clear next steps
• Create beautiful Google Slides, Sheets, and Docs that drive recommendations and tell stories
• Brainstorm tests and experiments to improve traditional and AI search presence, content, and user experience
• Stay up to date on SEO/GEO industry changes and communicate technical improvements to non-technical stakeholders
• Do whatever it takes to grow the online presence of our clients

Required Skills

• 3-5 years of experience in an SEO/GEO role
• Experience analyzing websites with tools like Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools (crawlers, analytics platforms, CMS, marketing software, etc.)
• Experience tracking and reporting AI search visibility (share of voice, citation and reference rate, and AI-referral traffic) and translating it into clear, actionable recommendations for clients
• A technical background, with the ability to demonstrate analytical and problem-solving skills
• Experience running a full SEO/GEO site audit and pulling impactful, digestible recommendations from it
• Deep experience with eCommerce, Fintech, and SaaS clients, plus a solid understanding of how search engines and AI bots crawl, index, and rank websites, and how those tasks work in these industries
• Ability to analyze data and make impactful recommendations across on-page, off-page, and technical SEO/GEO factors
• Comfort using LLMs as a tool to speed up SEO/GEO workflows and improve efficiency
• A deep understanding of on-page, content, technical, and off-page GEO strategies that support client performance in AI search
• Strong interpersonal skills, with the ability to form productive working relationships
• A history of managing client relationships and providing polished deliverables
• Strong project management skills, with the ability to juggle multiple projects while still working effectively
• Ability to set priorities, meet deadlines, and work independently
• Working knowledge of HTML, CSS, and JavaScript, with an eye for good web design
• Experience using Google Workspace (Sheets, Slides, Docs, etc.)

Suggested Skills

• Experience using a project management tool like Basecamp or Productive
• Experience with large eCommerce websites and a CMS like WordPress, Shopify, or Webflow. Headless CMS experience is a plus
• 2-3 years of experience working in an agency environment
• Experience with product feed optimization and agentic commerce is a major bonus

The salary range for this position is $80,000.00-$95,000.00 DOE.

Please plan for the following during the hiring process:

1. Your resume
2. A short introduction/cover letter
3. What would the Schema Person Markup for Michael Scott (from The Office) look like using JSON-LD? Please create a unique schema markup using JSON-LD for the person mentioned above.
4. A paid, 3-hour timed project later in the process that includes a short recorded walkthrough of your work. We pay $150 for your time.

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