Adwords, Analysis Skills, Auditing, Best Practices, Communication Skills, Competitive Analysis/Strategy, Customer Relations, Detail Oriented, Digital Media, Gap Analysis, Google Analytics, Google Search Engine, HTML (HyperText Markup Language), Keyword Research, Marketing, Microsoft Excel, Multitasking, Pay-Per-Click Advertising, Performance Management, Pivot Chart, Pivot Tables, Presentation/Verbal Skills, Problem Solving Skills, Process Improvement, Resolve Customer Issues, Sales Management, Sales Prospecting, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engines, Statistics, Team Player, Time Management, Writing Skills
SEO Manager
Riester is looking for an SEO Manager well-versed in all aspects of search marketing. This
position will be responsible for managing client accounts with an emphasis on search engine
optimization. This client-facing role requires strong analytical and strategic skills, a passion for
data-driven marketing methodologies and techniques, along with other critical skills such as
problem-solving and creative-thinking.
RESPONSIBILITIES
- Collaborate with clients and internal teams to meet organic performance objectives
- Conduct website audits and present findings effectively
- Analyze and make recommendations on elements that impact a website's ranking
including a site's URL structure, 301-redirect strategy, HTML sitemap, robots.txt file, etc
- Report on keyword performance, competitive analysis, the share of voice, backlinks,
page load speed and provide actionable insights
- Identify new opportunities to drive results and improve performance
- Recommend content ideas and collaborate with stakeholders
- Compile and analyze recurring reports
- Present weekly, monthly and quarterly results to client teams
- Monitor and communicate relevant digital media best practices, SEO developments,
statistics, trends, and industry strategies
- Develop SEO training and communicate strategies with internal partners
DIFFERENTIATORS
- The ability to look beyond SEO optimization and understand the business challenges
Riester clients may face
- The ability to build relationships and engender trust with clients, peers and internal
stakeholders
- The ability to collaborate across the organization including with the PPC, Analytics,
Content, Creative and Design teams to solve client needs
- The ability to conduct in-depth content gap analyses, competitive and audience analysis,
keyword research, and SERP landscape analysis and collaborate on creative assets, based
on your findings
- The ability to define and present data and results in a digestible, customer-centric format
REQUIREMENTS
- Minimum 3 years of hands-on experience with search engine optimization
- Bachelor's degree preferred
- Superior work ethic, self-starter, eager to consistently meet objectives and take on more
responsibility
- High attention to detail and strong problem-solving skills
- Ability to manage multiple tasks and meet deadlines
- Experience with Moz, Yext, or similar local search platforms
- Experience with BrightEdge or similar content performance platform
- Experience with Google Search Console and Google Tag Manager
- Google Sheets or Microsoft Excel skills: Pivot tables, charts and advanced functions
- Google Analytics, Google Adwords certification a plus
- Exceptional verbal and written communication skills
BENEFITS
- Privately-owned and headquartered in Phoenix, with additional offices in Los Angeles
and Park City. This position will be in Phoenix.
- Competitive benefits package, including Medical, Dental, Vision, 401k - with a profit
share and match, FSA, HSA, vacation, sick & more!
Modern, fun and fast-paced work environment.
R
Riester Advertising Agency Inc