Alliance/Partner Management, Analysis Skills, Best Practices, C-Level Management, Campaigns, Communication Skills, Consulting, Customer Relations, Customer Relationship Management (CRM), Customer Satisfaction, Customer/Client Research, Dental Insurance, Email Marketing, Google Analytics, Keyword Research, Lead Generation, Marketing, Online Marketing, Pay-Per-Click Advertising, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Presentation/Verbal Skills, Problem Solving Skills, Return on Investment (ROI), Sales Management, Sales Qualification, Search Engine Optimization (SEO), Small Business, Strategic Planning, Technical Writing, Vision Plan, Writing Skills
Focus Digital is a specialized digital marketing agency providing expert-level SEO and PPC services to small and medium-sized businesses at affordable price points. Our mission is to help small businesses thrive by delivering realistic ROI expectations and sustainable growth strategies, with qualified lead generation as our main KPI.
We're seeking an experienced SEO & PPC Campaign Strategist to serve as the strategic bridge between our technical execution teams and our clients. This role focuses on account management and client communication rather than hands-on campaign execution. You'll develop and translate complex SEO and PPC strategies into clear, actionable business insights while building strong client relationships and ensuring campaign success aligns with business objectives.
Key Responsibilities:
- Serve as the primary point of contact for assigned client accounts, building strong relationships and ensuring client satisfaction
- Conduct regular client calls and meetings to present progress, explain strategy rationale, and gather feedback
- Translate complex SEO and PPC data and strategies into clear, understandable business insights for clients
- Create and present monthly and quarterly performance reports, focusing on ROI and business impact
- Collaborate with internal strategists to develop comprehensive SEO and PPC strategies for client accounts
- Manage client expectations by setting realistic timelines and ROI projections aligned with our agency methodology
- Review campaign performance and strategies developed by our execution teams to ensure quality and alignment with client goals
- Facilitate communication between technical teams and clients to ensure smooth project delivery
- Provide strategic recommendations for campaign improvements and expansion opportunities
- Stay current with SEO and PPC best practices to provide informed strategic guidance to clients
At Focus Digital, we believe in being our clients' team, working tirelessly to provide deliverables and results that honor the trust placed in us. Our approach focuses on clear communication, realistic expectations, strategic partnership, and sustainable growth across industries.
Requirements
Experience:
- 3+ years of experience in digital marketing account management, with strong knowledge of SEO and PPC principles
- Proven track record of managing client relationships and delivering results that meet business objectives
Strategic Knowledge:
- Deep understanding of SEO strategy, keyword research, content planning, and technical optimization concepts
- Strong knowledge of PPC campaign strategy, audience targeting, and performance optimization
- Ability to analyze and interpret campaign data to provide strategic insights
- Understanding of integrated marketing approaches combining SEO, PPC, content, and email marketing
Communication & Client Management:
- Exceptional verbal and written communication skills with ability to explain complex digital marketing concepts to non-technical clients
- Strong analytical and problem-solving skills with ability to connect data to business outcomes
- Experience presenting to C-level executives and decision makers
Preferred Qualifications:
- Experience working with small to medium-sized businesses across various industries
- Background in consulting or client-facing roles in digital marketing agencies
- Familiarity with marketing analytics platforms (Google Analytics, Google Data Studio, etc.)
Benefits
- Salary of $90,000 - $105,000, depending on experience, yearly bonus based on client retention
- Health, Vision, Dental Insurance
- 2 Weeks of PTO, Typical Bonus PTO Between Christmas and New Years
- 401(k) with 4% Match
- Fully Remote