Artificial Intelligence (AI), Best Practices, Content Development, Content Structure, Customer Facing Website, Customer/Consumer Behavior, Diversity, Editorials, Establish Priorities, Experiment Design, Gap Analysis, Google Search Engine, Keyword Research, Marketing, Metadata, Performance Analysis, Performance Management, Product Design, Product Development, Product Marketing, Product Merchandising, Product/Service Launch, Project/Program Management, Research Skills, Search Engine Optimization (SEO), Test Plan/Schedule, Writing Skills, eCommerce
Location: Cupertino, CA Hybrid
Introduction
Imagine what you could do here! The people here at the company don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At the company, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Join the company, and help us leave the world better than we found it!
The people here at the company don’t just build products — we craft the kind of wonder that’s revolutionized entire industries! Here on the company Store Online team, we are responsible for the company’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything about the company, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people.
Required Skills & Qualifications:
- Minimum of 5 years of hands-on SEO experience with direct involvement in content optimization.
- Has owned on-page optimization for at least one product line or content category, including metadata, content structure, or internal linking.
- Has independently conducted keyword research and translated findings into a content brief, spec, or recommendation.
- Proficiency in SEO tools such as Google Search Console, seoClarity, Ahrefs, or similar platforms.
- Has collaborated directly with a non-SEO team (e.g., Marketing, Design, or Editorial) to ship optimized content.
- Prior work experience at the company or in the company's industry.
Applicants must be able to work directly for Artech on W2.
Preferred Skills & Qualifications:
- 8 years of experience in SEO, with increasing ownership of content strategy across multiple product areas.
- Experience working in the technology and/or e-commerce industry, ideally on a high-traffic consumer-facing website.
- Familiarity with AI-powered search surfaces and early exposure to semantic or entity optimization strategies.
- Experience writing or contributing to content briefs, editorial guidelines, or metadata templates used by writers or marketing teams.
- Experience participating in a product launch from an SEO perspective — contributing briefs, reviewing content, or flagging gaps before publish.
Day-to-Day Responsibilities
- Execute content optimization strategies for assigned product lines, following established SEO frameworks and best practices.
- Manage on-page optimization initiatives including metadata, content structure, and internal linking for specific product categories.
- Conduct keyword research and content gap analyses to identify opportunities and prioritize content development.
- Create content briefs and specifications that translate SEO requirements into actionable guidance for content teams.
- Monitor and report on content performance using search analytics and user behavior data; recommend optimizations.
- Collaborate with Merchandising, Product Marketing, and Design teams to ensure content aligns with SEO best practices.
- Support AI optimization initiatives by implementing semantic optimizations within assigned scope.
- Contribute to testing plans and experiments designed to improve content performance.
Company Benefits & Culture
- Inclusive and diverse work environment.
- Opportunities for professional growth and development.
- Commitment to environmental sustainability and innovation.
For immediate consideration please click APPLY to begin the screening process with Alex.