SEO/SEM Specialist

Overview

Since 1999, Plastic Surgery Studios has been a leader in online digital marketing almost exclusively for plastic surgeons, cosmetic surgeons, dermatologists, cosmetic dentists, and other medical professionals worldwide. We manage the internet presence of several hundred customers, from their website design to unique content marketing, pay-per-click ads, and social media marketing. As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our clients to increase their website traffic and conversion rates. The following are some of the core responsibilities you will have as our full-time SEM/SEO Specialist.

Responsibilities

SEO Tasks and Responsibilities

• Provide a positive marketing experience for our clients
• Identify objectives and key goals for marketing clients’ practices
• Assist the Marketing Director in the development, execution, and management of marketing strategies
• Work with the marketing team to strategize and optimize clients' digital marketing programs, which may include: SEO, lead generation, local optimization, content marketing
• Utilize various SEO tools including Google Search Console, SEMRush, aHrefs, Sitebulb, ScreamingFrog, etc.
• Establish website optimization programs such as metadata optimization, content optimization, image optimization, A/B testing, and content targeting
• Set up, analyze, measure, and track the progress of marketing programs with Google Analytics and key metrics to provide actionable insights and communicate results to clients
• Drive campaign success by being proactive and identifying key opportunities to grow and scale
• Maintain quality control to ensure marketing strategies are up to company standards

SEM/PPC Tasks and Responsibilities

• Assist the Digital Marketing Manager is setting up new PPC Campaigns and Landing Pages for Google Ads Platform
• Conduct PPC Keyword research to target based on procedures and selected regions per client
• Develop Ad copy and provide recommendations to improve CTR and Conversions
• Monitor campaign performance and adjust bidding and budget to capture leads at a lower CPL
• Ensure lead data is being transmitted to client via integrations along with call data
• Work with marketing manager on developing paid social campaigns on Facebook and Instagram (remarketing and targeted ads)

Qualifications

• Bachelor’s degree in marketing, business administration, or related field, or 3 years of Digital Marketing experience in lieu of a degree
• Ability to work effectively in a fast-paced, innovative, and collaborative environment
• Approachable and flexible attitude while handling multiple projects at the same time
• Ability to remain energetic and positive
• Self-motivated problem solver and team player
• Sales and results oriented
• The desire to have fun and engage in company activities

Plastic Surgery Studios has been a leader in internet marketing since 1999. Our dedication to individualized care, total transparency, and credibility has helped us cultivate strong, lasting relationships with each of our clients. We emphasize the importance of personable and accessible customer service to deliver top-of-the-line, customized results. Not only do we produce visually stimulating pages and eloquently written content, but we also strive to help our clients improve their online presence utilizing the most advanced marketing techniques available. As a full-service digital marketing agency, we specialize in website design, content development and marketing, digital marketing, social media management and print marketing.

We offer our employees:
Full benefits (medical, dental, 401K)
Casual work environment
Flexible work hours

Plastic Surgery Studios exhibits a lively and exciting company culture that celebrates holidays, birthdays, and national days with fun activities. Snacks and beverages are provided in our café (break room). We value continuing education and strive to keep our employees up to date on the latest developments in the industry. We are looking for a talented and dynamic individual who shares our mission and core values.