| Role Description: | Key ResponsibilitiesStrategy Development ImplementationPlan, develop, and execute comprehensive SEO strategies, including content, technical, and off-page (link-building) initiatives. Keyword Research Content StrategyConduct keyword research to identify target audiences and opportunities, and guide content creation and optimization to be search-engine friendly. Technical SEOWork with developers to improve site structure, speed, schema markup, and overall site performance to ensure search engine-friendly architecture. Performance Analysis ReportingMonitor key performance indicators (KPIs) such as rankings, traffic, and conversion rates, and provide regular reports on performance and areas for improvement. CollaborationWork cross-functionally with content writers, web developers, and marketing teams to integrate SEO best practices across digital initiatives. Competitive AnalysisResearch competitor strategies and industry trends to identify opportunities and gaps to outperform competitors. Staying CurrentKeep up-to-date with the latest SEO trends, algorithm changes, and digital marketing best practices. |
|---|