SEO Specialist

Strengthening and empowering all of the communities we serve.

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We are seeking a detail-oriented and proactive SEO Specialist to join our team. In this role, you will play a key part in developing, planning, and implementing high-impact SEO content strategies while supporting our analytics efforts. You will collaborate closely with content writers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, and deliver measurable results for our automotive clients.

Primary Responsibilities

SEO Content Development & Planning

• Research and identify high-opportunity keywords, search trends, and content gaps aligned with client business goals and market demand (including AI-driven search signals).
• Develop comprehensive SEO content strategies to support organic visibility and user intent.
• Collaborate with writers and stakeholders to plan SEO-optimized content that ranks well in traditional and emerging search environments (e.g., Google, and LLMs).
• Review, implement, and execute SEO best practices.

SEO Content Implementation & Optimization

• Audit, optimize, and update existing website content for on-page SEO best practices (metadata, headings, schema and structured data, linking strategies, technical SEO, etc.).
• Implement technical SEO recommendations to enhance crawlability, mobile performance, overall user experience, and conversion optimization.
• Monitor content performance post-launch and make iterative improvements based on data insights.

Analytics & Reporting Support

• Assist the analytics team in preparing regular SEO and performance reports using tools such as Google Analytics, Google Search Console, and other industry platforms.
• Track key performance indicators including organic traffic, keyword rankings, click-through rates, conversions, and engagement.
• Provide actionable insights and recommendations to improve SEO outcomes and client ROI.

Client Support

• Respond promptly and professionally to client requests related to SEO performance, content opportunities, and analytics inquiries.
• Communicate SEO strategies, progress updates, and results clearly to clients and internal teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience.
• Minimum 2 years of experience in SEO, content optimization, or digital marketing (agency or automotive/digital retail experience a plus).
• Strong understanding of SEO best practices, including on-page, technical, and emerging trends in AEO/GEO/AI search.
• Proficiency with SEO and analytics tools (e.g., Google Analytics 4, Google Search Console, Screaming Frog, or similar).
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong written and verbal communication skills for client interactions and team collaboration.
• Detail-oriented, organized, and able to manage multiple projects and deadlines effectively.

Preferred Skills

• Experience in automotive, retail, or performance marketing industries.
• Familiarity with content management systems like WordPress.
• Knowledge of AI-driven search trends and optimization techniques.