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SEO Specialist

HiThink Royal Flush Information Network Co Ltd

Rolling Meadows, IL

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JOB DETAILS
SKILLS
Advertising, Analysis Skills, Best Practices, Budget Management, CSS (Cascading Style Sheet), Campaigns, Competitive Analysis/Strategy, Competitive Research, Content Development, Cost Estimates, Customer Acquisition, Customer Conversion, Data Analysis, Data Collection, Expense Management, Field Trials, Google Analytics, HTML (HyperText Markup Language), JavaScript, Link Building, Marketing, Microsoft Bing Search Engine, Omniture, Pay-Per-Click Advertising, Reconciliation, Return on Investment (ROI), Search Algorithms, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engines, Search Ranking, Team Player, Trend Analysis, Web Analytics, Website Conversion, Webtrends, Yahoo!
LOCATION
Rolling Meadows, IL
POSTED
30+ days ago

We are looking for an SEO expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content linking, and other factors to improve SEO positions for target keywords.

Requirements

  • Proven SEO experience.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with AB and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • BS/MS degree in a quantitative, test-driven field.

About the Company

H

HiThink Royal Flush Information Network Co Ltd

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