SEO Specialist

Job Title: SEO Specialist Intern/Part time/Full Time)
Department: IT & SEO Department ( I-G-01-01)
Location: Remote and Onsite
Employment Type: CPT/OPT Internship or Part/ Full-Time

About ALLCPR

ALLCPR ALL of us should learn CPR is a leading community emergency training network in North America, founded in Silicon Valley in 2022 by the USJ Education Group . ALLCPR specializes in CPR, BLS, and AED training as well as first aid product and service solutions for individuals, families, and corporate groups. Today, ALLCPR has grown into an internationally recognized brand in emergency training. It is an American Red Cross Primary Licensed Training Provider (PLTP) and an American Heart Association (AHA) Training Partner and was honored with the 2024 American Red Cross Achievement Award for its outstanding achievements in community emergency training. ALLCPR has established over 160 community emergency training centers across 35 U.S. states, supported by more than 200 full-time and part-time instructors. ALLCPR trains approximately 7,000 participants each month, with over 100,000 individuals trained to date.Through its proprietary AI Agent Management Platform, ALLCPR has achieved intelligent, end-to-end digital management—from registration and instruction to assessment and certification. The organization is also actively expanding into China, Canada, and Australia, advancing its global development strategy to build a truly international community emergency training ecosystem.

This role is responsible for improving search engine visibility and web traffic performance across ALLCPR’s national network of training center pages. The SEO Specialist will analyze data, optimize content structure, and implement strategic keyword frameworks to support enrollment growth.

Position Summary

The SEO Specialist plays a critical role in accelerating ALLCPR’s national and international growth by improving organic visibility, optimizing multi-location landing pages, and ensuring ALLCPR ranks at the top of search results for CPR/BLS/AED-related queries.

This role includes keyword research, on-page optimization, technical SEO, content strategy, and performance analytics.

Key Responsibilities

On-Page & Content Optimization:

Conduct competitive keyword research.

Optimize page titles, metadata, and internal linking.

Develop SEO-optimized content outlines.

Implement schema markup and structured data.

Technical SEO:

Improve site health, index coverage, site speed, and Core Web Vitals.

Monitor crawl errors, sitemaps, and canonical tags.

Optimize WordPress/WEB flow templates.

Local SEO:

Optimize 160+ location pages.

Manage Google Business Profile listings.

Build citations and maintain NAP consistency.

Analytics & Reporting:

Track rankings, CTR, impressions, traffic, and conversions.

Use Google Search Console and Google Analytics for reporting.

Cross-Functional Collaboration:

Work with Marketing and IT for integrated SEO planning.

Provide UX/conversion optimization suggestions.

Qualifications

• Required:

  • Understanding of SEO fundamentals and analytics tools.

  • Ability to analyze data and use insights to guide strategy.

  • Strong research and problem-solving skills.

• Preferred:

  • Experience with multi-location SEO.

  • Familiarity with WordPress, WEB flow, Google Business Profile.

  • Experience with SEMrush, Screaming Frog.

  • Basic HTML/CSS or schema markup knowledge.

Key Attributes

• Highly analytical and detail oriented.

• Results-driven with measurable improvement mindset.

• Proactive, self-motivated, and adaptable.

• Strong ownership mentality.

What We Offer

Fast-growing brand with national/global expansion.

Real-world SEO experience for 160+ locations.

Engagement with AI-driven marketing tools.

Mentorship from senior leaders.

Potential CPT OPT H1B pathway for qualified candidates.