Job Description
Our associates celebrate lives. We celebrate our associates.
The Manager, Content & Local SEO owns the content and local SEO programs for DignityMemorial.com and Dignity Memorial owned websites. Working with the Senior Manager, SEO, this role identifies growth opportunities, establishes priorities, leads cross-functional and agency partners, and measures the impact of content and local SEO investments.
JOB RESPONSIBILITIES
- Own the local SEO strategy and performance for Dignity Memorial locations, including Google Business Profiles, local listings, location pages, and local search visibility.
- Develop strategies to improve map pack rankings, local organic visibility, and location-driven traffic and conversions.
- Establish standards for NAP consistency, local page optimization, and location-based structured data.
- Use performance data, competitive insights, and market trends to identify and prioritize local SEO growth opportunities.
- Lead agency partners responsible for local SEO, setting priorities, and evaluating recommendations and results.
Education
- A Bachelor's' Degree in marketing or business related field.
Experience
- 5-7 years of digital marketing experience
- 3 years of onsite and offsite Search Engine Optimization
- Experience partnering with product and IT to deliver technical solutions that improve SEO
- Experience with web analytics
- Experience managing agency partnerships
- Google Search Console
- SEO tools like SEMRush, MOZ, Surfer SEO, BrightEdge
Knowledge, Skills and Abilities
- Knowledge of current SEO techniques and best practices
- Analytical
- Organized
- Attention to detail
- Written and oral communication
- Ability to travel as needed
Work CONDITIONS
Work Environment
- Work indoors during all seasons and weather conditions
- Comply with Corporate dress code policy
Work Postures
- Sitting continuously for many hours per day, up to 6 hours per day
- May climb stairs to access buildings
Physical Demands
- Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
- Working beyond "standard" hours as the need arises
- Travel up to 10%
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - Houston
Numbers & Facts
| Location | Houston, TX |
| Industry | Health Care and Social Assistance |
| Company Size | 10,000 employees or more |
| Year Founded | 1962 |
About Company
We're more than North America's largest provider of funeral, cremation and cemetery services. We are mothers, fathers, sisters, brothers, sons and daughters who are devoted to the communities where we live and work. We are more than 20,000 dedicated individuals who provide caring assistance to families in need, honor veterans and public servants and deliver lifesaving programs to help keep children and seniors safe. We operate under the umbrella of the Dignity Memorial network of 1,800 funeral homes and cemeteries. Dignity Memorial providers care for more than 300,000 families each year and understand the importance of thoughtful, personalized arrangements. We believe creating meaningful ways to pay tribute to a loved one begins with compassion and is shaped by the understanding that each life is truly unique. For us, there is no greater responsibility than honoring and preserving the story of one's life.
Skills
- Analysis Skillsunmatched
- Best Practicesunmatched
- Calculatorsunmatched
- Cross-Functionalunmatched
- Detail Orientedunmatched
- Establish Prioritiesunmatched
- Google Search Engineunmatched
- Manual Dexterityunmatched
- Market Trend Analysisunmatched
- Marketingunmatched
- Online Marketingunmatched
- Organizational Skillsunmatched
- Presentation/Verbal Skillsunmatched
- Search Engine Optimization (SEO)unmatched
- Strategic Planningunmatched
- Structured Dataunmatched
- Technical Deliveryunmatched
- Trend Analysisunmatched
- Web Analyticsunmatched
- Website Conversionunmatched
- Willing to Travelunmatched
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