ServiceNow Alliance Campaign Director

EY

Olympia, WA

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JOB DETAILS

SALARY

$228,600–$452,600 Per Year

SKILLS

Alliance/Partner Management, Analysis Skills, Artificial Intelligence (AI), Brand Marketing (Branding), Cadence, Campaigns, Capital Markets, Communication Skills, Consulting, Content Development, Customer Support/Service, Ecosystems, Emerging Technology, Executive Relationships, Geography, Leadership, Market Trend Analysis, Marketing Campaign, Marketing Communications, Marketing/Sales Collateral, Multitasking, Organizational Skills, Power Amplifier, Pre-Sales, Product Demonstration, Product Positioning, Project/Program Management, Revenue Growth, Sales, Sales Campaigns, Sales Pipeline, ServiceNow, Storytelling, Team Player, Technical Writing, Use Cases, Willing to Travel

LOCATION

Olympia, WA

POSTED

1 day ago

At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. **The opportunity** EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 100 relationships which allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change. The ServiceNow Alliance Campaign Director is responsible for driving sectorspecific sales motions and shaping the gotomarket strategy for the EY-ServiceNow alliance. This role involves collaborating with global alliance leadership, sector teams, and Super Regions to design campaign program elements, strengthen sectorfocused relationships, and activate largescale GTM initiatives. It is a unique opportunity to influence how EY shows up with ServiceNow in priority markets, lead the development of messaging and value propositions, and support earlystage strategic pursuits. This role offers the chance to work across geographies, service lines, and sectors, contributing directly to pipeline growth while helping position EY as a differentiated, trusted partner to ServiceNow and our clients. **Your key responsibilities** Your role will sit within the Global Alliance and Ecosystem Relationship team, partnering closely with the ServiceNow alliance leadership, sector teams, and Super Regions to design and activate high-impact GTM sales motions. The ServiceNow Alliance Campaign Director is designed for an individual passionate about accelerating sectorspecific growth, strengthening alliance relationships, and driving integrated sales campaigns. Your primary responsibilities will include: + Sales Motion Activation: Collaborate with global alliance leaders and sector teams to design and drive sectorspecific sales motions that accelerate pipeline and strengthen EY-ServiceNow market positioning. + GTM Strategy & Program Design: Define the gotomarket strategy and develop program elements that support differentiated EY positioning for the ServiceNow alliance. + Value Proposition & Messaging: Lead the development of clear, compelling messaging and value propositions for campaigns, ensuring alignment across Sector, Alliance, and BMC stakeholders + Collaboration with Brand, Marketing & Communications (BMC): Work closely with BMC to create sales collateral, marketing assets, and campaign content that support field activation and amplify campaign impact. + Technical Asset Coordination: Partner with internal technology teams, solution leaders, and ServiceNow alliance contacts to track and support development of demos, technical content, and other campaign assets. + Super Region Activation: Drive campaign activation across EY's Super Regions through awareness sessions, field enablement, and coordination with regional alliance and practice leaders. + PreSales Support: Provide early-stage support on strategic opportunities, helping shape pursuit strategies and facilitate connections with alliance leaders and solution teams. + Campaign Governance: Oversee campaign governance and maintain strong sales/pipeline discipline, ensuring consistent tracking, reporting, and account-level cadence. + CrossFunctional Collaboration: Work closely with Service Lines, Sectors, Super Regions, and other alliance stakeholders to ensure cohesive execution and alignment on priorities. This role is based in the US, with a mix of virtual work and regular coordination with team members globally. Some travel may be required. **Skills and attributes for success** To qualify for the role, you must have: + GTM Campaign Development: Proven experience designing and executing gotomarket sales campaigns, including value proposition development, messaging, and field activation across regions. + Alliance Management Expertise: Strong background building and nurturing winwin technology alliance relationships, with a clear understanding of ServiceNow's offerings and how they create business value for clients. + Sales Motion Activation: Demonstrated ability to collaborate with Sales, Sectors, and Alliance teams to drive sectorspecific sales motions that accelerate pipeline growth and support major pursuits. + Analytical & Strategic Thinking: Ability to analyze market trends, competitive positioning, and pipeline insights to inform campaign strategy and shape priority account targeting. + Creative ProblemSolving: Experience developing innovative GTM approaches, removing organizational barriers, and enabling teams to mobilize around strategic opportunities. + CrossFunctional Collaboration: Proven success working with diverse stakeholders across Sectors, Super Regions, Service Lines, BMC, and Technology teams to ensure cohesive campaign execution and alignment. + Organizational Excellence: Ability to manage multiple campaign elements simultaneously-including messaging, asset creation, governance, and regional activation-while maintaining high levels of quality and coordination. + Understanding of Technology: Solid understanding of ServiceNow solutions, industry use cases, and the broader ecosystem to help shape differentiated EYled narratives and GTM approaches. + Relationship Building & Influence: Strong ability to build trusted relationships with alliance executives, sector leaders, BMC, and field stakeholders, influencing action across organizational boundaries. + Effective Communication: Highly credible communicator with excellent facilitation, storytelling, and project management skills, capable of producing compelling campaign content and executivelevel materials. + Leadership & Teaming: Experience leading crossfunctional workstreams, guiding teams toward shared outcomes, and collaborating effectively across geographies, cultures, and working styles. **What we look for:** + A self-starter who can work independently while effectively communicating progress and challenges with the team. + Comfortable escalating complex issues with well-thought-out recommendations to leadership. + Strong organizational skills and ability to multi-task in support of multiple projects at a time. + Ability to work effectively with diverse personalities, cultures, and working styles, adjusting your approach to foster collaboration. + A collaborative mindset that values input from others and seeks to build strong relationships across various teams and functions. **What we offer you** The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges. At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more . + We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $228,600 to $452,600. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $274,300 to $514,300. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. + Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. + Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. **Are you ready to shape your future with confidence? Apply today.** EY accepts applications for this position on an on-going basis. For those living in California, please click here for additional information. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. **EY | Building a better working world** EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.? EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com .

About the Company

EY

INDUSTRY

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