Shopify and Meta Ads Lead
Midtown NYC
Full time
Compensation: $80k-$115k
Schedule: Monday–Friday, on-site
Our client is a family-owned, fast-growing footwear brand, primarily women's, with men's and kids' products as well. Amazon is their largest channel, alongside Walmart, Target Plus, TikTok Shop, and their own Shopify site. They are looking for someone to take charge of their Shopify website and grow it by owning the strategy, running the marketing, and being accountable for the number.
You will work alongside outside agencies managing email and Google Ads, as well as an experienced partner running Meta. You will own those relationships and work with an internal development team and staff for listings. You will report directly to the CRO, who oversees e-commerce, providing a direct line to decisions.
Responsibilities:
- Manage the website day to day, keeping it current and continuously shipping changes and updates
- Make design changes on the site, either designing them yourself or briefing and directing the people who do
- Manage conversion rate through A/B testing offers, pricing, free-shipping thresholds, landing pages, and checkout upsells
- Own Meta, email, and Google Ads strategy, targets, creative supply, and the partners who execute
- Merchandise the site across a large, seasonal catalog
- Manage SEO, including how the company shows up in AI search
- Prepare daily, weekly, and monthly reporting, with a change log tying results to what changed
Qualifications:
- Hands-on Meta ads experience that you have run yourself, so you can work alongside and direct an experienced outside team
- Proven direct-to-consumer growth on Shopify end to end: paid social, site conversion, and Klaviyo email working together
- Comfortable in the Shopify admin, including basic theme and CSS edits, with an eye for design whether you execute the changes yourself or direct someone who does
- Experience managing outside agencies, with the judgment to replace one or bring the work in-house
- Strong analytically; able to build your own reporting and know the difference between revenue and profit
- Comfortable with a large, seasonal catalog: hundreds of styles and tens of thousands of active SKUs
- Fluent with AI tools in your daily work, including their limits
- Must be able to work on-site in the Midtown office 5 days a week
Why This Opportunity:
- Real resources behind the role, with significant budget to put into the channel assuming the results support it
- A real brand behind the site, with an established catalog, reviews, and customer base at scale
- Full ownership of the channel, with a direct line to the CRO
- Opportunity to build a full e-commerce marketing team over time
- Collaborative office with no committee between an idea and a test
- Health insurance options and 401(k) benefits