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Shopper Marketing Manager

PRI Technology

El Segundo, CA

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JOB DETAILS
SKILLS
Brand Management, Brand Marketing (Branding), Brand Strategy, Budget Management, Business Administration, Business Plan, Campaigns, Consulting, Cross-Functional, Customer Relations, Financial Mathematics, Industry/Trade Analysis, Inside Sales, Marketing, Marketing Plan, Merchandising, Metrics, Presentation/Verbal Skills, Problem Solving Skills, Product Documentation, Project/Program Management, Quantitative Analysis, Retail, Retail Management, Revenue Growth, Sales, Sales Management, Strategic Planning, Thought Leadership, eCommerce Sales
LOCATION
El Segundo, CA
POSTED
Today
Shopper Marketing Manager
Contract to Hire
El, Segundo, CA (Onsite)

Our client is seeking a Shopper Marketing Manager who will create and execute retail programs and initiatives linking brand and sales objectives. This role will require both thought leadership and project management delivery skills, focused on connecting the brand and products to customers and consumers through the development and execution of innovative and diverse shopper solutions (both in-store and online). This role will work cross functionally across marketing, sales, and customer marketing teams, contributing to joint business plans.

This role will develop programs that strategically align brand and retailer objectives that differentiates our client with other retailers and shoppers.

Ideal candidates will have both a marketing and sales mindset with a particular focus on growing emerging categories and brands within large and mid-sized retailers.

Responsibilities:
  • Strategic oversight of Shopper Marketing annual plans, programs and turnkey tools both at a national level and for specific accounts.
  • Partner cross-functionally to develop and execute transformative omnichannel campaigns throughout the path to purchase that strengthen brand equity and drive profitable sales and revenue growth.
  • Act as a key resource to the internal sales team, effectively and productively collaborating with them, to develop and execute plans to achieve results.
  • Develop ongoing relationship with account customer marketing teams to wire marketing within retail plans.
  • Use category, shopper, and retailer specific insights to identify opportunities and industry trends to generate holistic learning agenda for key customers, develop shopper-centric selling stories, and annual plans and budgets.
  • Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
  • Manage business metrics (sales, share, revenue, space allocation, etc.), including customer journeys (awareness, consideration, and conversion).
  • Manage brand appearance on partner sites, bridging the gap between online and offline sales by creating communications and executing paths that are set to win across both digital and in-store environments.
  • Partner with key stakeholders in development and execution shopper marketing materials, including sales decks, POS and field executions
  • Work cross-functionally to develop merchandising assets, content, product field guides, sales decks, and any other in-store needs.
Qualifications:
  • BA required. MBA a plus.
  • 5-7+ years of experience in marketing, with 3+ years in retail or shopper marketing
  • Substantial experience working in the Client industry, managing large retail accounts or working with mass retailers, preference in Food/Bev
  • Strong knowledge of omnichannel marketing and how to effective drive sales both in store and online.
  • Knowledge of syndicated data sources including SPINS and Numerator.
  • Quantitative skills and financial acumen.
  • Ability to have joint presentations with brand marketing and sales and interface with all levels of the customer.
  • Motivated by fast-paced, rapid changing environments.
  • Comfortable working independently as well as influencing cross-functional teams.
  • Solution Oriented: Ability to find creative solutions to challenges that meet the needs of our client and their customers.

Adam Planica
Technology Recruiter
PRI Technology
P: 973.732.5454 x41
C: 917.572.1363
www.pritechnology.com

About the Company

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PRI Technology

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