Shopper Research & Insights Associate Manager

We are Reckitt

Home to the worlds best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitts purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, were focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

We are seeking an Associate Shopper Insights Manager to support the development of actionable, shopper-led strategies that drive category and brand growth. This role operates as part of a Shopper Insights "decision engine," translating shopper understanding into clear, actionable inputs across Price, Placement, Product, and Promotion (4Ps) to enable better, faster commercial decisions. You will partner closely with Sales, Trade Marketing, Category Management, and Brand teams to unlock insights that directly inform business decisions and retailer strategies.

Your responsibilities

Shopper & Category Insights

• Analyze shopper and retail data (e.g., Numerator, Nielsen, internal data) to uncover trends, behaviors, and growth opportunities
• Develop insight-led narratives that support Category Growth Strategies (CGS) and key business initiatives
• Identify barriers to purchase, switching behaviors, and drivers of conversion

4P Decision Support (Price, Placement, Product, Promotion)

Translate insights into actionable recommendations across all commercial levers:

• Price: Identify price sensitivity, thresholds, and trade-up/trade-down dynamics to support pricing strategy
• Placement: Optimize path to purchase by analyzing shelf navigation, display impact, and in-store behavior
• Product: Inform innovation, assortment, and renovation decisions based on shopper needs and purchase drivers
• Promotion: Evaluate promotional effectiveness, elasticity, and incrementality to drive ROI

Support key decision moments such as line reviews, planogram resets, innovation launches, and annual planning cycles.

Business Partnering

• Collaborate cross-functionally with Sales, Trade Marketing, Marketing, and Category teams
• Translate insights into retailer-ready selling stories and strategic recommendations
• Support joint business planning and customer engagements with insight-backed narratives

Strategic Analysis & Storytelling

• Synthesize multiple data sources into compelling, actionable stories
• Identify whitespace opportunities and translate insights into clear business implications
• Support development of presentations for leadership and customer-facing meetings

Research & Innovation Support

• Support design and execution of shopper research (quantitative and qualitative)
• Evaluate innovation concepts, packaging, and in-store execution
• Identify emerging trends including omnichannel behavior and AI in the shopper journey

Tools & Capability Building

• Leverage tools such as Numerator, Nielsen, Suzy, and other insights platforms
• Continuously build expertise in shopper behavior, retail dynamics, and category trends
• Contribute to evolving Shopper Insights capabilities, frameworks, and storytelling

This role is not currently sponsoring visas or considering international movement at this time.

The experience were looking for

• Bachelors degree required.
• 3-6 years in eCommerce, omnichannel, customer/shopper marketing, or retail-facing brand roles in CPG, retail, or agency.
• Hands-on experience in at least one major retailers digital ecosystem (Walmart, Amazon, Target, Kroger, Instacart).
• Fluency with retail media. Youve planned campaigns, read a brand-halo report, and pushed back on an agency.
• Strong analytical chops. Comfortable in Scintilla, Retail Link, Madrid, or equivalent. Excel is a second language.
• Bias for action. You ship, measure, iterate.
• Direct Walmart experience - supplier, broker, or Walmart itself preferred.
• Walmart Connect campaign management desired.
• Launched a new item into a major retailer a plus.
• Familiarity with Stackline, NIQ, or Numerator preferred.

#LI-Hybrid

The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitts potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitts pay for performance philosophy.

US salary ranges

USD $105,000.00 - $157,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognize that in real life, great people dont always tick all the boxes. Thats why we hire for potential as well as experience. Even if you dont meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.