Show & Event Manager – Storm Guard Roofing (Madison, WI)
Base Salary + Performance Bonuses | Build, Own, and Scale the team
Location: Madison, WI Job Type: Full-Time Compensation: 60k Base Salary + Performance Bonuses, 6 figure potential
This is not an “event coordinator” role.
This is a revenue-driving leadership position.
You are responsible for building a high-performing events team that generates consistent, high-quality leads and drives sales.
If you’ve ever thought, “I could run this better, drive more results, and actually make money doing it” — this is your shot.
About Us
At Storm Guard, we help homeowners with the exterior of their homes. We are growing fast and investing heavily in field marketing, shows, and events as a key growth channel.
We do not do average. We build systems that scale.
What You’ll Own
· Plan, schedule, and execute home shows, retail events, and community activations
· Build and manage a calendar of high-ROI events
· Recruit, train, and lead event staff and brand ambassadors
· Set clear daily/weekly KPIs (leads, cost per lead, conversion)
· Drive lead generation performance at every event
· Manage booth setup, messaging, and customer experience
· Track results and continuously optimize performance
What Winning Looks Like
· Consistent lead flow that feeds the sales team
· Strong cost per lead and conversion metrics
· A trained, accountable, and energized event team
· A scalable system that can grow market-to-market
Who You Are
· Competitive and results-driven
· Organized but not stuck in “busy work”
· A leader who can recruit, train, and hold people accountable
· High energy, strong communicator, and comfortable engaging with homeowners
· Data-driven—you track what matters and improve it
Backgrounds That Win Here
· Event marketing, home shows, or retail activations
· Field marketing or lead generation roles
· Sales leadership or team management
· Hospitality, promotions, or brand ambassador leadership
Compensation & Growth
· Base salary + uncapped performance bonuses tied to results
· Clear path to senior leadership as we scale
· Opportunity to build and own a major revenue channel
Why This Role is Different
· You are directly tied to revenue, not just activity
· You’ll have the autonomy to build something real
· You’re not managing events—you’re building a growth engine
Expectations
This is a high-performance role:
· Some evenings and weekends required (that’s when events happen)
· You’re in the field, leading from the front
· You’re accountable to results, not effort
Bottom Line
If you want a comfortable job, this isn’t it. If you want to build, lead, and get paid for performance, apply now.
Apply Today
We’re hiring immediately for the right person.