Silver Dollar City Resort Associate Director of Sales

Job Summary

Silver Dollar City is ushering in a new era of Ozarks hospitality with its first-ever landmark resort, a stunning six-story, craftsman-style, 262-room retreat overlooking sweeping, untouched vistas of the Ozark Mountains and Table Rock Lake. Thoughtfully designed to blur the lines between nature, craft, and comfort, Silver Dollar City Resort offers guests direct, priority access to the park and nearby attractions, and serves as a focal point of a major, multimillion-dollar investment redefining the Branson experience. From the theme park and White Water to Showboat cruises and the region’s most beloved adventures, the resort is the best way to experience it all.

Joining the Silver Dollar City Resort team is becoming part of a legacy of service. Rooted in the Herschend family’s decades-long commitment to heartfelt hospitality, inspiring storytelling, and the preservation of regional craft, this organization has grown from a single cave tour in the 1950s into the world’s largest family-owned theme park, attractions, and hospitality company. If you’re passionate about creating meaningful, memory-making experiences and want to play a foundational role in shaping how thousands of families discover the Ozarks for generations to come, this is a rare opportunity to help build something extraordinary with a mission-driven team that truly cares.

Responsible for assisting the Director of Sales in achieving resort revenue and profit goals by overseeing and executing sales strategies, managing sales and events team, and handling association accounts. This role involves direct sales activities, such as soliciting and maintenance of accounts within the designated market(s) to meet or exceed budgeted goals, as well as administrative duties such as budgeting, forecasting, leading the sales team, and business planning. The ideal candidate will possess the vision and leadership to build a high-performing team from the ground up, foster a motivated, collaborative culture, and drive sustainable and measurable revenue growth.

Summary of Essential Functions & Responsibilities 

•  Assist in the strategic leadership of the Sales Department by overseeing sales personnel, market segment performance, revenue generation activities, operational processes, and client relationship strategies to achieve resort revenue objectives.
• Manage the Association market segment as the primary sales contact, identifying new business opportunities, cultivating relationships with association executives and meeting planners, responding to RFPs, conducting presentations and site visits, negotiating contracts, and driving booking and revenue goals.
• Manage assigned group market segments and oversee group, catering, and banquet sales activities to maximize revenue, profitability, and market share.
• Recruit, onboard, train, coach, and develop a high-performing sales and events team aligned with company goals, values, and performance standards.
• Conduct regular one-on-one meetings with Sales Managers and Senior Sales Managers to review booking pace, prospecting activity, account strategies, revenue performance, and action plans.
• Direct and oversee solicitation efforts across all assigned market segments through effective leadership, communication, and strategic oversight of rate, date, and space commitments.
• Design, standardize, implement, and continuously improve sales operational processes, systems, and standards to enhance efficiency, consistency, and departmental effectiveness.
• Oversee the implementation, optimization, and utilization of sales and marketing technology platforms, including Delphi.fdc, CRM systems, proposal generation tools, contract workflows, Cvent, lead management systems, and other sales enablement technologies.
• Develop and execute sales, pricing, deployment, and market penetration strategies through demand forecasting, competitive analysis, market research, and revenue management principles.
• Collaborate with Marketing, Operations, Revenue Management, Finance, and Executive Leadership to align business objectives, optimize the guest experience, and drive revenue growth.
• Maintain a thorough understanding of resort accommodations, meeting space, amenities, destination offerings, and operational capabilities to effectively position the resort in the marketplace.
• Build and maintain relationships with key decision-makers, meeting planners, third-party partners, community organizations, and industry contacts to generate new business and strengthen existing accounts.
• Professionally represent the resort through community involvement, client engagement, trade shows, sales missions, networking events, and industry associations at the local, regional, and national levels.
• Ensure timely responses to all RFPs, leads, and inquiries, while overseeing the preparation of proposals, presentations, contracts, and other client-facing communications.
• Develop and conduct persuasive verbal, virtual, and digital sales presentations designed to secure new business and expand existing accounts.
• Engage in site visits, sales calls, industry events, trade shows, and prospecting activities to support revenue generation and relationship development.
• Oversee the full group sales lifecycle, including lead management, contract negotiations, room block management, event coordination, client communications, billing review, and post-event follow-up.
• Review and approve key contract details including room blocks, rooming lists, cutoff dates, deposit schedules, banquet guarantees, attrition clauses, concessions, and client agreements.
• Lead pre-convention and post-convention meetings as appropriate and ensure timely communication of client needs and operational changes to all stakeholders.
• Partner with Revenue Management to establish pricing strategies, minimum spend requirements, group evaluations, inventory decisions, and other revenue optimization initiatives.
• Lead forecasting, reporting, market segmentation strategies, booking pace analysis, STR reviews, annual business planning, and departmental revenue planning activities.
• Compile, analyze, and communicate sales performance data, production reports, market intelligence, forecast accuracy, and revenue trends to leadership teams.
• Assist in the development and oversight of departmental operating and expense budgets while ensuring compliance with purchasing policies and financial objectives.
• Monitor industry trends, economic conditions, competitive activity, and emerging market opportunities to identify revenue-generating strategies and business growth initiatives.
• Participate in and lead departmental, revenue, operational, executive, and client meetings as required.
• Foster a culture of accountability, collaboration, innovation, service excellence, and continuous improvement within the sales organization.
• Ensure compliance with company policies, attendance expectations, and all assigned responsibilities.

Qualifications

• Advanced knowledge of principles and practices of Sales & Marketing in the hospitality industry.
• Bachelor’s degree preferred.
• Minimum of five (5) years of experience in resort sales and catering, with expertise in group bookings, catering sales, and revenue generation.
• Work background must reflect a successful track record of individual and team accomplishment and growth in hospitality sales.
• Must be proficient in Microsoft Word, Outlook, Excel, and PowerPoint.
• Working, hands-on knowledge of PMS and POS Systems is preferred, particularly Opera (PMS), Delphi, Sales Pro or other group sales management systems.
• Expertise in delivering compelling sales presentations both in-person and virtually.
• Experience in maintaining strong client relationships via written and oral communication.
• Must successfully pass background and drug tests.

Knowledge, Skills and Abilities

• Consistently project the company’s image by being genuinely friendly, caring, and professional, taking pride in their work, and leading with a heart of hospitality that reflects our brand values in every interaction.
• Must be self-motivated and disciplined.
• Able to prioritize and complete work assignments on a timely basis.
• Must maintain strict confidentiality and judgment regarding privileged information.

• Ability to work effectively with internal teams to execute special projects and duties as assigned.

• Must display and live out our Lead with Love principles by being patient, kind, trusting, unselfish, truthful, forgiving, and dedicated.
• Willingness to constantly improve.
• Must promote and support a “team” work environment by cooperating and helping co-workers.
• Must show appreciation to others.
• Must be sensitive to the needs of our Guests and feel empowered to take action to meet their needs within company guidelines.
• Detail-oriented and maintain a high level of accuracy.
• Strong organizational skills.
• Must have excellent analytical skills.
• Must possess strong verbal and written communication skills.
• Must have cognitive aptitude for complex conceptual and strategic thinking.

Physical Requirements 

• Able to smile and make eye contact to make a friendly impression when greeting guests, vendors and other employees.
• Able to hear, see and speak.
• Able to speak, read and write English.
• Must have manual dexterity necessary to complete all job duties.
• Able to maintain a professional appearance with good personal hygiene.
• Able to get along with other employees to work out problems and resolve conflicts.
• Able to comprehend instructions and retain information.
• Able to maintain dependable work attendance and flexibility with assigned work schedules, including any required travel, overtime, evenings, weekends, and holidays.
• Able to be flexible, easily adapt and handle frequent changes, tolerating a fast-paced, hectic environment.
• Able to prioritize tasks and complete assignments on time.
• Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles, as well as the ability to enter and exit vehicles multiple times daily.
• Able to sit, stand and walk for long/short periods of time; climb and descend indoor and outdoor stairs.
• Able to move, bend, stoop, kneel, reach, twist.
• Able to move up to 40 pounds.
• Above average memory retention and recall.
• Able to add, subtract, multiply and divide.

Benefits Offered

• Free Admission- Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
• Exclusive Admission Discounts- Complimentary tickets & discounts on season passes for loved ones.
• Food & Merchandise Discounts- Discounts on dining, drinks and merchandise across Silver Dollar City Attractions.
• 401(k) & Profit Sharing- The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates).
• Health Insurance- Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
• Mary's Well House- Employee health center provides employees with basic office visits, x-rays and lab work for co-pay, whether insured or not.
• Free Tuition– Earn your degree, debt-free. 100% free tuition starting day one of employment. Learn more at  https://herschend.guildeducation.com/partner.
• See all the benefits offered through Silver Dollar City at: https://www.silverdollarcity.com/Employment/Benefits.

Equal Opportunity Employer/ Disabled/ Veterans

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.