Silver Dollar City - Sales Manager I

• Develop and execute annual sales, marketing, and promotional strategies to increase awareness, attendance, and revenue within the student and youth market.
• Own the overall growth strategy for student travel, educational field trips, youth sports, student performances, and special youth programming.
• Stay ahead of the academic calendar and industry trends to identify opportunities, launch new initiatives, and maximize booking windows.
• Serve as the primary relationship manager for school districts, educators, coaches, athletic directors, tour operators, youth organizations, and community partners.
• Represent Herschend and Silver Dollar City Parks & Resorts within local, regional, and national student travel markets through networking, trade shows, community involvement, and industry associations.
• Identify, solicit, and secure new business opportunities while strengthening and expanding existing customer relationships.
• Partner with the Marketing team to develop promotional campaigns, digital content, sales materials, and messaging that increase market visibility and drive bookings.
• Collaborate with Operations and other departments to develop new programs, events, and experiences that attract student and youth groups.
• Prepare proposals, contracts, correspondence, itineraries, and event documentation.
• Monitor market trends, competitive activity, booking pace, and customer feedback to adjust strategies and maximize performance.
• Establish and monitor revenue goals, booking pace, sales pipeline, and key performance indicators, providing regular reporting and forecasting.
• Provide leadership, coaching, and direction to the Student & Youth Sales Coordinator(s), delegating event coordination and administrative responsibilities while maintaining accountability for departmental performance.
• Provide overall oversight of student and youth events, ensuring successful execution through effective planning, communication, and cross-functional collaboration.
• Serve as the primary escalation point for key accounts, strategic partnerships, and complex customer issues.
• Lead the Student & Youth Sales function through both strategic leadership and hands-on execution. While providing direction and oversight to the Student & Youth Sales Coordinator(s), this position is expected to actively perform the day-to-day sales, customer service, event coordination, administrative, and client support responsibilities of the department as business needs require.
• Perform other duties as assigned in support of departmental and organizational objectives.

What we're looking for:

• Someone with strong professional judgment to resolve complex issues, make sound decisions, and ensure compliance with company policies and organizational standards.
• Someone with a friendly, positive, and professional demeanor who builds strong relationships with clients, colleagues, partners, and stakeholders.
• Someone with exceptional communication and interpersonal skills, with the ability to coach, motivate, and provide clear direction to team members.
• Someone with the ability to maintain professionalism under pressure, effectively manage competing priorities, and lead others through changing business needs.
• Someone who is self-motivated, proactive, and accountable, with the ability to work independently while empowering others to succeed.
• Someone with the ability to maintain confidentiality and exercise sound judgment when handling sensitive employee, client, and organizational information.
• Someone with strong problem-solving and decision-making skills who fosters collaboration, accountability, and a positive team environment.
• Someone with exceptional organizational skills and attention to detail, ensuring accuracy in reporting, planning, budgeting, and operational processes.
• Someone with the ability to travel regionally and nationally to represent the company at conventions, trade shows, meetings, and industry events.
• Someone with demonstrated leadership experience, including recruiting, training, coaching, supervising, and developing employees to achieve individual and team goals.
• Someone with experience managing performance by setting expectations, providing regular feedback, conducting performance evaluations, and addressing performance concerns in a timely and constructive manner.
• Someone with the ability to inspire, mentor, and build a high-performing, customer-focused team while promoting a culture of collaboration, accountability, and continuous improvement.

Required Experience

• Must be at least 18 years of age
• Preferably a college degree in marketing or related field
• Minimum of two years’ experience in student events, marketing, or sales role
• Experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.

• Must successfully pass a background check and drug test
• Proven ability to achieve positive financial results from current and prospective clients in previous roles.
• Stable work history with a focus on customer satisfaction and exceeding goals.
• Experience in maintaining strong client relationships via written and oral communication.
• Proven ability to lead, motivate, and develop high-performing teams while driving accountability and achieving business objectives.
• Proficient in Microsoft Office Suite (Word, Outlook, Excel) and other sales-related tools.
• Ability to work effectively with internal teams to execute special projects and duties as assigned.

Physical and Environmental Conditions

• Ability to maintain a flexible work schedule, working nights and weekends as needed for travel or event execution.
• Ability to work in varying conditions, including confined spaces and outdoor environments.
• Regular travel required, including the ability to operate motor vehicles for site visits and client meetings.
• Frequent communication, both in person and via phone, to support ongoing sales activities and customer inquiries.
• Physical demands include the ability to move around the worksite, including climbing stairs, bending, and lifting 5-20 pounds.

Benefits Offered

• Free Admission - Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
• Exclusive Admission Discounts - Complimentary tickets & discounts on season passes for loved ones.
• Food & Merchandise Discounts - Discounts on dining, drinks, and merchandise across Silver Dollar City Attractions.
• 401K & Profit Sharing - The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates).
• Health Insurance - Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
• Mary's Well House - Employee health center that provides employees with basic office visits, x-rays, and lab work for a co-pay, whether insured or not.
• Free Tuition – Earn your degree, debt-free. 100% free tuition starting day one of employment. Learn more at https://herschend.guildeducation.com/partner

See all of the benefits offered through Silver Dollar City at: https://www.silverdollarcity.com/Employment/Benefits

Equal Opportunity Employer/Disabled/Veterans

The list of job elements, responsibilities, skills, duties, requirements, or conditions is not exhaustive, but is merely the most accurate list of the current job.  Management reserves the right to revise the job description and to require that other tasks be performed when the circumstances of the job change, for example, emergencies, changes in personnel, workload or technical development.

All duties and requirements are essential job functions unless otherwise stated.  Some requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

I have read this job description and understand the essential functions and requirements of the position.