Social Advertising Manager

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com

The Social Ads Manager is responsible for the proper execution, maintenance, and overall service of high-value marketing campaigns that run as both standard and non-standard implementations within the USA Today Co. and LocaliQ portfolio of media products. These include Facebook, Instagram, Snapchat, and YouTube. This role is focused on paid media, not organic.

The core job function is to be ultimate owner of every campaign in their portfolio and ensure its success. Responsibilities include:

CAMPAIGN EXECUTION:

• The Social Ads Manager is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLA's.
• Proactively contact project stakeholders and keep them informed throughout the campaign build process.
• Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc.
• Review provided campaign parameters and make adjustments/recommendations to ensure the program's success.
• Work within multiple systems and vendors to launch campaigns.
• QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
• Own the campaign launch process end-to-end.

Campaign Management:

• The Social Ads Manager is responsible for regularly reviewing and tuning all campaigns within their book of clients.
• Perform monthly, deep-dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stakeholders.
• Make targeting, bidding, and creative changes as needed to ensure campaign success.
• Actively manage campaigns based on the KPIs that are most important to the client and other project stakeholders.
• Keep the campaign information up to date within the project management systems.
• Ensure spend data is regularly updated within the platform and/or campaign management system.
• Attend client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders.

Client Services:

• The Social Ads Manager is tasked with providing exceptional customer service to internal and external project stakeholders.
• Provide prompt and professional communication about accounts.
• Scope problems and provide clear dates of completion for tasks.
• Proactively communicate campaign problems and successes to stakeholders.
• Closely monitor and improve stakeholder relationships.
• Organize support resources when needed to resolve campaign problems.
• Manage daily workflows to ensure all tasks are completed within department SLA's

Campaign Analysis:

• The Social Ads Manager is tasked with being the subject matter expert on all their campaigns.
• Develop comprehensive analysis of currently running campaigns.
• Highlights - what is performing well with the campaign?
• Lowlights - what areas of the campaign need improvement?
• Insights - what strategic recommendations and context can be given about the account?
• Leverage additional analytic tools when needed.
• Understand and implement analytic technologies such as tracking pixels, UTM strings, and conversion monitoring systems both proprietary and 3rd party.
• Go beyond basic campaign metrics to analyze campaigns within the overall context of the client's marketing program.
• Be able to recommend budget increases and additional marketing tactics strategically and quantifiably within USA Today Co. | LocaliQ's portfolio of media products.
• Produce ad-hoc reporting and client presentations.

Overall job performance will be measured against the following goals:

• Maximize budget utilization for all accounts with an average utilization rate of at least 90%.
• Launch campaigns within 3-5 business days.
• Regularly monitor campaigns daily intervals.
• Performing deep dive campaign analysis every 30 days within a campaigns cycle.
• Document this analysis within project management systems.
• Communicate insights to project stakeholders.
• Prevent any credits owned to clients due to campaign errors.
• Respond to email inquiries setting expectations for resolution of the issue.
• Produce end-cycle reports.
• Provide highlights, lowlights, and insights for all campaigns.
• Delivery reports to client support and management team.
• Follow daily workflow procedures.
• Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses.

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The annualized base salary for this role will be $60 000,00 - $80,000.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.'s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.