Social Content Creator

Requisition ID: 71008

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Creative Team serves as our brands' internal agency, conceptualizing and producing high-impact visual assets and storytelling strategies that bring the organization's products and services to life. By blending artistic excellence with strategic goals, the team ensures a cohesive brand identity across all digital and physical touchpoints to deepen engagement with the target audience.

This role in summary

We're looking for a social-first content creator to join our in-house agency and help power a modern, always on content engine for our KitchenAid business. This role is built for someone who lives in social feeds, understands platform-native storytelling, and can create high performing content at scale - not just one-off hero assets. You'll sit at the intersection of culture, creativity and craft - ideating, producing, shooting, editing and evolving content designed to feel native to Tiktok, Instagram, Pinterest, YouTube and emerging platforms. This is not a traditional production or creative role. This is a creator-minded, performance -aware, culture-driven content role.

Your responsibilities will include

Create Social First Content at Scale:

• Concept, shoot, and edit high-volume, platform native content across key social platforms
• Translate brand priorities, product stories, and cultural moments into snackable,

thumbstopping content.

Move at the Speed of Culture:

• Partner with social strategist(s) to spot trends, sounds, formats and behaviors early to turn them into on-brand content
• Participate in agile, real-time content around launches, moments and events
• Contribute ideas proactively - not just execute briefs.

Think like a creator, not a producer:

• Optimizing content for stronger performance
• Continuously test, learn and evolve creative formats based on performance.
• Own End to End Creation
• Shoot (iPhone + light production set ups)
• Edit (CapCut, Premier, Final Cut etc)
• Design lightweight motion and text overlays
• Deliver ready-to-post assets optimized per platform.
• Strong experience in new and existing creator tools for editing

Minimum requirements

• 5-7 years creating social first video content (agency, brand, or creator background)
• A Deep understanding of: TikTok, Instagram, YouTube, Pinterest
• A Portfolio that shows: Short form video; Platform native storytelling; Trend-awareness executions

Preferred skills and experiences

• Strong collaboration - This role will be within a core KitchenAid Pod, partnering directly with our social team
• You're chronically online (in the best way)
• Experience working in an agency environment
• Experience working with influencers, creators and brand partnerships
• You care about performance just as much as craft

What we offer

Generous benefits package, Whirlpool employee discount, fitness &;;; educational reimbursement programs, kitchenettes, and more!

Additional information

Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.

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Connect with us and learn more about Whirlpool Corporation

See what it''s like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.