Social First Art Director - Hybrid

Summary:

• Location: Boston, MA
• Duration: 3 to 6 months with possible extension
• Work Mode: Hybrid

Responsibilities:

• Own multi-platform design excellence, crafting platform-native assets for Meta, TikTok, and other digital channels to elevate the brand and social presence.
• Stay ahead of the evolving social media landscape, platform updates, emerging trends, and cultural moments, sharing insights with the broader creative and marketing teams to inform strategy and creative development.
• Concept for the brief and beyond, balancing immediate business needs with bigger picture thinking to create ideas with longevity, scalability, and cultural relevance.
• Collaborate with marketing program managers to translate learnings and insights into compelling visual territories, partnering with copywriters to ensure a seamless fusion of words and visuals.
• Storyboard, design, and direct social-first video content across platforms when needed.
• Explore and apply AI creative platforms to social and digital work, leveraging generative images, video, and motion tools to accelerate concepting and produce finished social content.
• Iterate quickly and frequently based on shifting project priorities, evolving requirements, performance insights, and emerging platform opportunities.

Requirements:

• Minimum 5 years of experience in Art Direction and Social Media Content Creation in a creative or in-house agency setting.
• Proficiency in and active, everyday engagement with Adobe Creative Suite for Mac, and TikTok and Meta platforms and their native creation tools.
• Strong understanding of social media behaviors, formats, and algorithms for each platform.
• Thrives in an integrated team environment, partnering with designers, editors, producers, and writers.
• A demonstrable passion for technology, innovation, and the creative potential of AI.
• A strong portfolio showcasing art direction, conceptual work, and high-quality social and digital content examples.
• Excellent interpersonal and presentation skills, including the ability to communicate effectively in small and large groups at all levels.