Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
Amazon MGM Studios is seeking an innovative, creative and passionate individual to join our global social marketing team as a Social Marketing Coordinator. In this role, you will assist with the execution of smart, inventive and highly creative social marketing campaigns for assigned titles as well as AOR platform-specific strategies.
You will help develop the social marketing strategies globally, setting a high-bar for innovation, passion and operational excellence. You will contribute to social strategy, social creative development, social listening analytics, community management and social innovation including AR/VR and paid media social products for your assigned titles.
The Social Marketing Coordinator proactively contributes to the cross-functional marketing team for all assigned titles and AOR presence. Reporting directly into the Global Head of Social Strategy and PV US Social Brand, Studios, Audiences and Franchises for Amazon MGM Studios, you will collaborate across marketing globally, ensuring the highest standards for consistency and quality are maintained to drive viewership and attract new customers to Prime Video.
The ideal candidate for this role will have experience with social marketing campaigns as well as building deep partnerships with global platform partnerships and deep know-how of platforms like Facebook, Instagram, TikTok, YouTube, Reddit, Discord, etc., thus are able to fluidly shift from analytical discussions to strategy to operational to creative.
You will support the social marketing leadership globally, so your strategic judgment, creative acumen, awareness of industry trends and ability to think big must be strong. Finally, you thrive operating in a startup environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically - from the development of strategic ideas to execution.
Key Job Responsibilities
• Support social marketing managers in the development of strategies as well as executions for Facebook, Instagram, TikTok, YouTube, Reddit, Discord, etc. • Support the social marketing campaigns for all assigned titles. • Contribute to the creation of break-through social marketing strategies that support and reinforce Amazon MGM Studios and Prime Video's position in the streaming marketplace, in keeping with the business and marketing strategy for the brand. • Help develop creative, inventive social campaigns that inspire our customers while driving awareness and viewership. • Contribute strong strategic thinking to ideate and develop innovative, effective, and award-winning social marketing experiences that drive customers to Amazon Prime Video. • Raise the bar on social marketing strategies and tactics globally. • Embrace performance data and refine future social marketing strategies based on these insights. • Contribute to campaign reviews and presentations. • Think big. Drive new ideas that lead to innovative social marketing programs/events to support launches. • Proactively contribute to operational excellence, including policies, procedures and best practices.
Business Acumen
• Proactively contribute to the social campaign management, producing work cost effectively and on schedule. • Proactively work to solve problems and communicate to senior management, and making a high-quality judgment call when there is ambiguity.