Social Media Analyst

Social Media Analyst

Are you a savvy digital marketer with a keen eye for detail and a passion for driving social media success? We're seeking a dynamic Social Media Analyst to join our team and take charge of managing a diverse portfolio of 25-30 social media accounts. As a key player in our digital advertising strategy, you'll collaborate with Account Managers to craft compelling campaigns, manage budgets, and ensure all deadlines are not just met but exceeded.

Job Responsibilities:

• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy
• Budget management of social media campaigns; following pacing protocols set
• Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines
• Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.
• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.
• Demonstrate a deep understanding of inventory feeds and utilization.
• Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.
• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.
• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.
• Log activities regarding updates to accounts throughout the month.
• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.
• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.
• Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.
• Conduct A/B testing to enhance social media strategies continually.
• Maintain Google Analytics Certification and Meta Certifications.
• Engage in Facebook Blueprint courses to stay updated on policies and trends.

Required Qualifications:

• 2-3 years experience in Facebook Ads Manager
• Experience in platforms such as Photoshop, Canva, Google Analytics, etc.
• Strong understanding of digital marketing best practices
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• High attention to detail with the ability to manage multiple projects simultaneously.
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

• Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience
• Experience in LinkedIn, Tiktok, Twitter Ad Management
• Meta Blueprint Certified in Media Buying or Media Planning
• Experience in automotive, medical, legal and/or e-commerce verticals
• Agency experience
• Paid Media Experience (Search or Display), a plus