### Working/Functional Title
Social Media and Digital Content Manager
### Position Summary
Reporting to the Director of Communication and Marketing, you'll be a strategic partner in shaping and executing social media and email marketing strategies that support the college's goals - including alumni engagement, student recruitment, reputation building, and internal communications.
As a key member of our marketing and communications team, you will lead the planning, creation, implementation, and evaluation of digital content across a variety of platforms. You'll collaborate with colleagues who are passionate about storytelling, design, data, and strategy - and who are committed to professional growth, transparent communication, clear expectations and a shared sense of direction and purpose.
What we offer:
- A creative, inclusive, and collaborative work environment
- A hybrid schedule with a minimum of three days on-site per week
- The opportunity to work at one of the nation's top communication colleges, home to more that 4,500 students, 60,000 alumni, and internationally renowned faculty
- Employer paid benefit options and retirement matching programs
About ComArtSci:
Founded in 1955 as the first college of its kind in the U.S., MSU's College of Communication Arts and Sciences is a leader in innovation, research, and education. We're proud of our top-ranked programs, dynamic community, and ongoing commitment to shaping the future of communication.
WHAT YOU'LL DO:
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- Translate story and marketing content into formats best suited for social media, including creating graphics and writing posts and captions.
- Curate, maintain and evaluate the college's social media presence, including fulfilling admin and moderation functions and identifying opportunities to use new channels or platforms.
- Administer email marketing software and implement and evaluate campaigns, including building digital newsletters using existing story content.
- Provide expertise and best practices for the college's various social media platforms.
- Develop and maintain the marketing and communication team's digital content calendar.
- Collaborate with MSU's University Communications and Marketing team to align efforts with university-led social media and other digital initiatives and leverage resources.
- Evaluate and report on the effectiveness of social media tactics and email campaigns, including the creation of user-friendly reports for colleagues and college leadership.
- Keep the marketing and communications team up to date on social media and email marketing trends and technologies.
- Support efforts to foster and maintain ComArtSci-related social media communities such as LinkedIn Groups.
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### Minimum Requirements
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- Bachelor's degree in communications, marketing, or a related field or equivalent combination of education and experience.
- 1-3 years of related work experience.
- Experience managing or leading the management of a multi-platform social media presence for an organization.
- Experience editing graphics tailored to social media.
Experience with social media managem
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M
Michigan State University(MSU)