Social Media and Digital Content Producer

Posting Details

Posting Details

Job Title Social Media and Digital Content Producer Department ODUGLOBAL BRAND & ENROLL MKTNG Position Number FP177A Location Norfolk, VA Job Summary

The Social Media and Digital Content Producer on the Campus Enrollment Marketing team leads the day-to-day social media presence for campus enrollment marketing and creates timely, platform-native content that strengthens awareness, engagement, and enrollment. The position manages organic social channels and editorial planning while producing accessible short-form video, photography, graphics, and written content centered on prospective students and their supporters.

Working across the Division, this role translates recruitment priorities into an integrated social content calendar, publishes and monitors content, engages audiences, and uses performance data to improve results. The position independently produces agile, social-first content and partners within the Growth Marketing team, University Communications, and vendors when campaigns require specialized or high-production execution.

Hiring Range: $75,000-$80,000, commensurate with education, experience, and qualifications.

Position Type FullTime Type of Recruitment General Public Minimum Qualifications

• Education: Bachelor's degree in communications, marketing, public relations, digital media, journalism, or a related field. Or related education, training, and professional experience equivalent to a bachelor's degree in the proceeding fields.
• Demonstrated experience managing organizational social media channels, including editorial calendars, scheduling, publishing, community engagement, and performance reporting.
• Strong knowledge of platform-native practices for Instagram, Facebook, TikTok, YouTube, ZeeMee, Campus ESP and emerging channels, including audience behavior, formats, trends, and accessibility requirements.
• Ability to create agile social content using photography, mobile or DSLR video, basic lighting and audio, and non-linear editing tools such as Adobe Premiere Pro, CapCut, or comparable software.
• Excellent writing, editing, and storytelling skills, with the ability to translate academic and admissions information into clear, engaging, student-centered social content and calls to action.
• Ability to manage a high-volume content calendar and multiple projects simultaneously under tight deadlines, with strong judgment, organization, and attention to detail.
• Demonstrated collaboration skills across diverse stakeholders, including admissions counselors, faculty, students, leadership, creative professionals, and external partners.
• Working knowledge of social media analytics, social listening, platform management tools, brand standards, accessibility, copyright, privacy, and ethical communication practices.
• Valid driver's license and reliable transportation for on-campus and local content capture.

Preferred Qualifications

• Experience managing social media for higher education, enrollment, admissions, student recruitment, or another audience-driven organization.
• Experience developing and executing social media strategies that increase reach, engagement, audience growth, website traffic, inquiries, applications, or other measurable outcomes.
• Experience with social media management and listening tools, Meta Business Suite, paid and organic social coordination, digital asset management, and basic design tools such as Adobe Creative Cloud or Canva.
• Experience coordinating social media takeovers, creators, and user-generated content, and familiarity with crisis escalation and time-sensitive communications protocols.
• Master's degree in communications, marketing, public relations, digital media, journalism, or a related field. Or a Bachelor's degree with related education and professional experience equivalent to a master's degree in the proceeding fields.

Conditions of Employment

This role is an on-campus, 8am-5pm, Monday-Friday position.

Job Open Date 08/19/2026 Open Until Filled No Application Review Date 08/25/2026 Job Close Date 09/09/2026 Special Instructions to Applicants / Additional Materials Required

Along with the completed application, please attach a resume, coverletter, and portfolio showcasing your design work.

Criminal Background Check The final candidate is required to complete a criminal history check. Department Information Equity Statement

It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply.

Reasonable Accommodation Request

If you are an individual with a disability and require reasonable accommodation, please contact the Division of Talent Management and Culture at (757)683-3141.

Pay Transparency Nondiscrimination Provision

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or consistent with contractor's legal duty to furnish information.

ODU Statement

Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia's economy.

Applicant Documents

Required Documents

• Resume
• Cover Letter/Letter of Application
• Media Portfolio

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).