Social Media & Brand Ambassador Pay: starting at $20 per hour Purpose The Social Media & Brand Ambassador at Smoky Mountain Resorts is responsible for bringing our brands to life across social platforms through compelling storytelling, high-quality video, and engaging content. This role is highly executional and creative, with a strong emphasis on short-form video, on-property content capture, and daily social engagement. You will manage social media for a diverse hospitality portfolio, including the largest waterpark resort in Pigeon Forge, a boutique hotel, and an indoor/outdoor waterpark condo resort. Working closely with the Digital Marketing Strategist and revenue team, this role ensures social media efforts support brand awareness, guest engagement, and revenue-driving initiatives. Primary Duties & Responsibilities Social Media & Video Content Creation - Plan, shoot, edit, and publish short-form video content for Instagram, Facebook, TikTok, and emerging platforms
- Comfortable appearing on camera and participating in filmed content
- Capture on-property content including rooms, amenities, waterparks, dining, events, and guest experiences
- Stay current on social trends, audio, formats, and platform best practices, adapting content quickly and creatively
Social Media Management & Execution - Manage day-to-day posting, scheduling, and engagement across all resort social channels
- Write engaging captions that reflect brand voice while encouraging interaction and conversion
- Monitor comments, messages, and trends to maintain a strong and responsive brand presence
Brand & Visual Consistency - Ensure visual storytelling aligns with brand standards across all Smoky Mountain Resorts properties
- Maintain consistency across multiple brands while highlighting each property’s unique personality
- Support on-site marketing visuals and signage as needed
Campaign Support & Collaboration - Execute social components of marketing campaigns developed by the Digital Marketing Strategist
- Collaborate with internal teams on promotions, events, seasonal campaigns, and new offerings
- Assist with influencer visits, content creation, and partnership activations
Performance Tracking & Optimization - Track and report on social performance metrics including reach, engagement, and video views
- Use insights to refine content strategies and improve performance over time
- Share trend observations and content opportunities with the marketing team
Creative Asset Development - Support photography and videography needs for marketing initiatives
- Organize and maintain a content library for ongoing and future use
Ideal Candidate Profile - Strong video-first mindset with hands-on filming and editing experience
- Comfortable appearing on camera and participating in filmed content
- Comfortable being on-property and capturing real-time content
- Deep understanding of social media platforms, especially Instagram and TikTok
- Creative, organized, and able to manage multiple brands and deadlines
- Experience in hospitality, tourism, lifestyle, or entertainment marketing preferred
- Collaborative team player who thrives in a fast-paced, seasonal environment
Skills / Knowledge / Experience - Associate’s or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred but not required
- 1–2 years of social media or digital marketing experience, internships or freelance work preferred
- Strong written communication skills with solid grammar and attention to detail
- Basic understanding of social media platforms (Facebook, Instagram, TikTok, etc.) and content trends
- Ability to assist with content creation, scheduling, and day-to-day account management
- Comfortable using tools such as Canva and basic photo/video editing software (Adobe tools a plus, but not required)
- Organized with the ability to manage multiple tasks and meet deadlines
- Willingness to learn, take feedback, and grow within the role
- Basic understanding of social media analytics (engagement, reach, etc.)
Benefits: - Years of Service Getaway (receive a company paid vacation after a year of service)
- 401k with 4% company match
- Health, dental, and vision insurance for $29 per week
- Paid Time Off
- Sick Time
- Maternity/Paternity Leave
- Professional Growth Opportunities
- Tuition Reimbursement
- Employee Discounts
Essential Functions: Specific vision abilities required for this job include peripheral, distance, close, and depth perception and the ability to adjust vision focus. The employee is regularly required to talk, hear, and sit, use hands to finger, touch, handle, and feel. The employee is frequently required to stand, walk, climb and descend numerous flights of stairs consistently. The employee is required to use hand, arm, and leg to reach, bend, push, pull, stoop, kneel, and crouch. The employee must occasionally lift and move up to 50 pounds daily on their own. Ability to tolerate various temperatures while working outdoors. This position requires continuous ability to remember information. Collier Development Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Collier Development Company drives a warm and welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.
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