Job DescriptionReporting to the VP of Digital Marketing, this is a hands‑on, high‑ownership role on a lean team. You'll move fluidly between big‑picture brand thinking and in‑the‑weeds execution, often on the same day. We're looking for someone who's worked closely with founders before, brings ideas to the table rather than waiting for direction, and can pitch a concept in the morning and shoot content that afternoon.What you'll doOwn and evolve content strategy across Instagram, TikTok, Facebook and YouTubeBuild and execute the weekly/monthly social calendar, including launches, promotions, and partnershipsCreate, source, script, shoot, and post content dailyWork directly with founder Taryn Toomey to capture and extend her voice across all consumer touchpointsSupport brand partnerships and influencer initiatives end-to-endMonitor and engage community: comments, followers, and UGC on a daily basisTrack platform performance and translate data into actionable strategyEmbody and foster The Class brand voice across all consumer touchpointsAct as a key brand marketing partner across Studio, Digital Product, Partnerships, Experience, and Creative — translating brand strategy into tangible content and campaignsLead influencer initiatives end-to-end: sourcing and vetting talent who fit the brand, managing outreach and relationships, and reporting on outcomesQualificationsWho you areA brand‑centric storyteller with a genuine marketing mindsetProactive and opinionated — you advocate for your ideasScrappy and resourceful, with an entrepreneurial approachComfortable with ambiguity in a fast‑moving, founder‑led environmentWhat you've doneMinimum of 5 years of related social media experience, with an emphasis on short‑form reel content.A portfolio of work that demonstrates your content creation skills. Applications without portfolio links will not be considered.Experience with short‑form reel content required.Experience growing Youtube accounts (either professional or personal) is preferred, but not required.Proven ability to uncover and implement emerging trendsWorked in high‑level content strategy and hands‑on production. Experience on camera preferred.Experience working in fast‑paced, founder‑led, start‑up environmentsVideo production experience—you're intimately familiar with in‑app creator tools across social platforms and know your way around video editing software like Adobe Premiere, Capcut, and/or DescriptSalaryThe approximate salary range for this position is $95,000–$105,000. The exact salary offered may vary based on job‑related factors that are unique to each candidate, including but not limited to: skill set, experience, education and training, business needs, and market demands.What we offerUnlimited paid vacation policyFlexible in‑office/remote working environment with approximately 3 days in the officeMedical, dental, vision, & 401K planA free digital subscription, studio attendance, and employee discounts on all retail productsA dynamic, creative, fun, and kind work environment centered around the workout methodCompensation$95,000-$95,000 per year#J-18808-Ljbffr