Social Media & Community Specialist - Barebells

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.

Vitamin Well Group in the US 

Vitamin Well made its debut in the US market in 2019, initially introducing NOCCO, followed by the launch of Barebells in 2020. Since then, the company has witnessed remarkable growth, with its products now widely available across the country in various gyms, gas stations, and grocery stores. Our team is characterized by its high level of engagement, agility, and a shared passion for ensuring our brands become a staple in households across the US.

The US market has rapidly emerged as having one of the most significant volume increases across our markets. In response to this success, we have developed and launched products specifically designed to meet the unique preferences and needs of the US consumer.

About the Role 

We are looking for a Social Media & Community Specialist to join the Vitamin Well USA marketing team, specifically to support Barebells. This role will be responsible for shaping how Barebells products shows up culturally and creatively across social platforms, with a focus on Instagram & TikTok.

Reporting into the Head of US Marketing, this role owns day-to-day social execution while partnering closely with the global creative team, to ensure our platforms are dynamic, relevant, and aligned with our brand strategy. You will manage social media for Barebells specifically in the US market.

This position is based out of our Marina Del Rey, CA office and is a 5 day in-office role.

This Is What You Can Expect To Be Doing:

Own Social & Community

• Lead a social-first strategy where community is treated as a key brand channel, not just a response function

• Define how the brand shows up in conversation—& across all social platforms

• Act as the internal voice of the community

Lead Community Management & Conversation

• Own day-to-day community management across all platforms, ensuring timely, thoughtful, and on-brand engagement

• Actively participate in conversations by responding to comments, DMs, mentions, tags, and UGC in a way that feels human, culturally aware, and brand-forward

• Identify opportunities to turn engagement into storytelling: spotting standout comments, fans, and moments worth amplifying

• Develop creative approaches to community interaction, including reactive replies, social-first moments, and platform-native conversation tactics

• Monitor sentiment, trends, and feedback to identify opportunities, risks, and areas for brand growth

Bring the Brand to Life Through Social Content

• Create, curate, and publish content that sparks conversation, invites participation, and strengthens emotional connection with our audience

• Ensure a strong, intentional content mix across product, lifestyle, culture, ambassadors, events, retail, and e-commerce

• Continuously test new formats, storytelling approaches, and interactive content to deepen community engagement

• Ensure tone of voice is consistent yet flexible—able to adapt to humor, trends, and cultural moments while staying true to the brand

Drive Cultural Relevance & Real-Time Engagement

• Stay deeply tapped into platform behavior, emerging trends, and cultural moments to identify when and how the brand should show up

• Lead real-time and reactive content moments that feel authentic and community-driven—not overly branded

Support Campaigns, Launches & Activations

• Activate community around launches, events, partnerships, and ambassador moments—before, during, and after

Who You Are:

• You are chronically online (in the best way), visually sharp, and deeply aware of how brands show up in culture today. You understand that social media is not just about posting, it’s about storytelling, relevance, and connection.

• You’re both creative and organized, able to juggle multiple priorities while keeping a strong eye on aesthetics, brand tone, and timing. You’re energized by fast-paced environments, excited by challenges, and motivated by building brands people genuinely want to engage with.

• Bonus points if you’re interested in sports, wellness, or performance culture and have experience working with influencers.

What You Will Need To Succeed:

• 2+ years experience in social media, marketing, or brand support roles

• Strong understanding of Instagram, TikTok, and Facebook, including trends, formats, and best practices

• Experience in CPG, food & beverage, lifestyle, or wellness brands preferred

• Excellent organizational and time-management skills

• Strong visual sensibility and attention to detail

• Clear and confident communicator, both written and verbal

• Comfortable working cross-functionally in a fast-moving, collaborative environment

• Passion for culture, brand building, and digital storytelling

We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Vitamin Well USA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Life at Vitamin Well Group

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.