Social Media & Community Specialist

Location: Remote based in Houston, TX
Start Date: Summer 2026
Type: Full-Time
Reports To: Marketing Manager

About Evie's Snacks

Evie's is a fast-growing, better-for-you snack brand sourcing from our family-owned, regenerative pecan farms in South Texas. We're reintroducing pecans to the modern consumer in a downright delectable way – with nostalgic flavors, premium sourcing, and a perfect crunch that keeps people coming back.

About the Role

We're looking for a bold, creative Social Media Specialist who can turn snack moments into scroll-stopping content and help build a brand people genuinely want to follow.

The role is for someone who lives and breathes social media, isn't afraid to try new ideas, and can spot a trend before everyone else. You'll develop our social strategy, create engaging content, manage influencer andbrand partnerships, and bring the Evie's Snacks brand to life through creative storytelling across digital channels and in-market events.

The ideal candidate is someone who can think strategically, create fearlessly, and occasionally embrace a little pecan-fueled chaos. One minute you're planning next month's content strategy; the next, you're filming a Reel dressed in head to toe pink explaining why pecans deserve main-character energy. If you're excited about building a brand that surprises people, helping transform pecans from a pantry staple into a snack people can't stop talking about, and don't mind rocking a pink cowboy hat from time to time, we'd love to meet you.

Responsibilities

Social Media Strategy & Content Creation

• Develop and execute the brand's social media strategy, content calendar, and day-to-day channel management for Evie's Snacks organic social media platforms (while working closely with the Marketing Manager to repurpose content for paid media ads)
• Create engaging social-first content, including photos, videos, reels, stories, graphics, and copy that supports brand initiatives and product launches.
• Capture content at events, demos, trade shows, retail activations, and community engagements.
• Monitor social trends, platform updates, and performance metrics to optimize content and engagement.
• Maintain a consistent brand voice and visual identity while leveraging user-generated content opportunities.
• Track & report on social media KPIs, including engagement, reach, and audience growth, using insights to inform content strategy and improve performance.

Influencer Outreach & Brand Partnerships

• Manage influencer and creator relationships from outreach and negotiation through campaign execution and reporting.
• Lead product seeding, gifting, ambassador, and affiliate programs to drive awareness and engagement.
• Identify and cultivate strategic brand partnerships, coordinating co-branded campaigns, content collaborations, giveaways, and cross-promotional opportunities.
• Build and maintain relationships with creators, community leaders, and partner brands that align with company goals.

Community Engagement

• Serve as the primary voice of the brand across social platforms, fostering authentic relationships with consumers, advocates, and partners.
• Manage community engagement across all Evie's Snacks platforms including: liking, hearting, messages, commenting on owned and earned content, as well as partner and retailer brands.
• Fielding and responding to consumer feedback via DMs and public messages ensuring a positive follow-up experience for the consumer
• Monitor consumer sentiment, feedback, reviews, and emerging conversations across social platforms, identifying trends and insights to share with Sales, Operations, and other cross-functional teams to inform decision-making and improve the customer experience.

Qualifications

• 2+ years of experience in social media (Instagram, TikTok, & emerging platforms) and content experience required - current knowledge of industry trends, best practices, and emerging technologies in social media space
• Strong photography, videography, and content editing skills
• Trend hunter & pop culture enthusiast - strong awareness of trends and are in the know
• Basic copy writing skills - ability to understand a writing style and use it for social media captions
• Proficiency in Canva and basic graphic design principles, with the ability to create on-brand social graphics
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to work occasional evenings and weekends for events, activations, and community programs.
• Comfort of up to 25% overnight travel for demos, trade shows, and marketing activations
• Please include a portfolio or examples of content with your resume

Preferred Experience

• Bachelor's degree in Marketing, Communications, Public Relations, or related field preferred.
• Experience in consumer brands, food & beverage, retail, or CPG brands is a plus
• Valid driver's license and reliable transportation preferred

Compensation & Perks

• Salary range: $50,000 - $60,000 depending on experience
• Medical, Dental, and Vision
• Paid time off
• Employer-sponsored 401k plan

Why Join Evie's Now?

You'll be joining at a pivotal stage — with strong early traction, national retail growth, and the resources to invest in smart, sustainable scaling. You'll have a direct line to the founders, influence on brand direction, and the chance to make your mark on a category ripe for disruption.