Social Media & Content Coordinator

Company Overview

Casago Coastal North Carolina is a locally led, locally operated vacation rental management group serving some of North Carolina's most distinctive coastal destinations through Atlantic Beach Realty, Carolina Coast Retreats, and Carolina Breeze Vacations.

Each brand has its own communities, properties, personality, and connection to the destination it serves. Together, we share a commitment to local expertise, genuine hospitality, exceptional guest experiences, and strong homeowner partnerships.

As part of the Casago network, our local teams benefit from the technology, distribution, and resources of a larger organization while maintaining the local relationships and market expertise that make each brand distinctive.

Our marketing reflects that same approach. We want travelers to discover not only beautiful vacation homes, but also the communities, experiences, businesses, events, and coastal lifestyle that make each destination worth visiting.

Position Summary

Casago Coastal North Carolina is seeking a creative, highly organized Social Media & Content Coordinator to bring our properties, destinations, and brands to life across digital channels.

Reporting to the VP of Marketing, you'll own the day-to-day organic social presence for Atlantic Beach Realty, Carolina Coast Retreats, and Carolina Breeze Vacations while creating and curating compelling content across social media, blogs, our websites, segmented email campaigns, and other guest-facing channels.

This is a hands-on, market-facing role. You'll regularly get out from behind the desk and travel throughout our coastal North Carolina markets to capture vacation homes, beaches, local businesses, events, attractions, and experiences through photography and video, then transform those assets into content that inspires travelers and strengthens each brand's connection to its community.

We're looking for someone who combines creativity with strong execution and understands that successful destination marketing isn't simply about posting beautiful content — it's about building active, authentic brand presences while preserving what makes each market and brand distinctive.

Key Responsibilities

Social Media & Community

• Own the day-to-day organic social media presence for Atlantic Beach Realty, Carolina Coast Retreats, and Carolina Breeze Vacations, including planning, scheduling, publishing, and community engagement.

• Create and manage content across TikTok, Facebook, Instagram, YouTube and Pinterest, while supporting additional platforms as appropriate.

• Develop and maintain content calendars aligned with seasonal priorities and the broader marketing strategy established by the VP of Marketing.

• Engage with followers, guests, local businesses, tourism partners, and community accounts, and monitor comments, messages, mentions, tags, and user-generated content.

• Identify opportunities to grow audiences and strengthen each brand’s presence across relevant social channels.

Content Creation

• Regularly travel throughout our coastal North Carolina markets to capture original photography and short-form video featuring vacation homes, beaches, local businesses, events, attractions, experiences, and the coastal lifestyle.

• Edit and repurpose original and curated content for social posts, reels, stories, blogs, website content, email, and other digital marketing needs.

• Maintain organized libraries of photography, video, and other digital assets.

Email, Blog & Digital Content

• Create blog posts, website content, and send segmented emails in coordination with the VP of Marketing and external marketing partners.

• Support seasonal campaigns, promotions, new property launches, partnerships, and other marketing initiatives with timely, brand-appropriate content.

• Ensure content maintains the distinct voice and identity of each brand across channels.

Performance & Trends

• Track organic social performance, including audience growth, reach, engagement, and content performance, and use results to help guide future content.

• Stay current on social media trends, emerging formats, platform changes, and audience behaviors, incorporating relevant opportunities into content planning.

• Collaborate with the VP of Marketing, local teams, and external partners to support broader marketing goals.

Required Qualifications

• 2+ years of professional experience managing social media channels and creating digital content for a business, organization, or brand.

• Strong photography, short-form video editing, writing, copywriting, and visual storytelling skills.

• Strong understanding of social media platforms, content best practices, and community engagement.

• Outgoing and comfortable engaging with the public, approaching new people, and building relationships within the local community.

• Ability to work independently, manage multiple priorities, and collaborate effectively with local and remote team members.

• Reliable transportation and the ability to regularly travel throughout coastal North Carolina.

• Must reside in or within reasonable commuting distance of Atlantic Beach, Surf City, or Holden Beach, North Carolina

Preferred Qualifications

• Experience within tourism, hospitality or real estate industries is preferred.

• Experience launching or growing social media channels, with the focus on the brand, destination, and audience rather than the content creator.

• Familiarity with Canva, Adobe Creative Suite, or comparable photo and video editing tools.

• Experience creating blog and website content with an understanding of basic SEO principles.

• Experience photographing or marketing homes, hospitality properties, or destinations.

Compensation, Benefits & Schedule

Hourly Rate $20–$25 depending on experience

Benefits

• Paid time off such as PTO, sick days, and vacation days

• Health, Dental and Vision insurance

• Retirement benefits/accounts

Location & Schedule

• Coastal North Carolina | Local, Market-Facing Role

• Candidates must reside in or within reasonable commuting distance of Atlantic Beach, Surf City, or Holden Beach, North Carolina.

• This position requires regular in-market work across the coastal North Carolina markets to capture properties, businesses, attractions, events, and destination experiences firsthand.

• Flexibility to work remotely is available when responsibilities do not require an in-market presence.

• Reliable transportation and regular travel throughout the assigned markets are required.

• Evening and weekend availability may be required to capture properties, events, experiences, and timely destination content.