Social Media Content Creative (lo-fi)

About FRONT ROW Group:

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

About the team this role lives within:

At the intersection of strategy and aesthetics, we partner with visionary founders and teams to create category-defining brands that foster real connections. Our approach goes beyond the obvious, leveraging a diverse collective of creatives to bring fresh, varied perspectives to the art and science of branding. Through emotional narratives, captivating brand identities, holistic design, and immersive retail experiences, we drive meaningful change in an ever-evolving world.

With a broad view of the digital landscape, we are uniquely positioned to expand and elevate our clients' online presence. From performance and social marketing to influencer and CRM strategies, we ensure consistency across every touchpoint. Leading with instinct and validating with data, we challenge assumptions, seek clarity, and redefine the role of brands in the global marketplace—adding value for all.

Role Overview:

The Social Content Manager is a social-first creative strategist responsible for developing and executing breakthrough content ideas, platform-native storytelling, and creative campaigns that help brands earn attention and cultural relevance. This role sits at the intersection of creative strategy, content production, and social innovation, transforming insights, trends, and business objectives into content that resonates. They will collaborate closely with cross-functional teams to translate brand goals into innovative, social-first ideas while overseeing the development of lo-fi style content that feels native to each platform.

The ideal candidate is proactive, collaborative, and obsessed with beauty, culture, and content that drives conversation. They understand how social storytelling and creative execution can build brands, spark engagement, and drive performance across organic, paid, and owned channels.

Role Responsibilities:

Creative Strategy

• Create thumb-stopping, culturally relevant creative that amplifies our brands and fuels community love. Overseeing the creation and curation of compelling content, ensuring it reflects the brand voice, aesthetics, and seasonal narratives.

• Create and package ideas for brand moments, product storytelling, and creative campaigns. Scaling concepts from quick-turn social executions to larger storytelling initiatives.

• Develop social-first creative concepts and campaign ideas

• Build content franchises and recurring series

• Translate brand strategy into platform-native content

• Create briefs for creators, designers, editors, and production partners

• Present concepts to clients via creative decks and virtual meetings

Content Execution

• Ideate and oversee lo-fi content production, from concept to posting — ensuring authenticity and platform fit.

• Demonstrated ability to concept, shoot, direct, or produce social-first content

• Deep understanding of what performs in short-form video environments

• Experience briefing creators and guiding content production

• Ensure content ladders up to channel strategy, audience targeting, and product priorities, taking a holistic 360° view (organic social, paid, influencer, email, and retention.
  Trend & Cultural Leadership

• Keep a constant pulse on social-first trends, particularly on TikTok, and identify timely opportunities for brand participation.

• Research beauty and social media industry trends, competitor strategies, and content innovations to inform creative direction.

• Share weekly creative insights and trend roundups with internal teams and clients.

• Cross-Team Collaboration

• Work hand-in-hand with the Content Creator team to develop holistic content plans to meet the needs of each client and outline plans for in-house and external talent to produce.

• Partner closely with the Performance Marketing, Retention and Social Media teams to develop, and execute smart, unexpected creative content and storytelling in alignment with brand identity aesthetics. Ensuring content supports strategic objectives and drives measurable business impact for our clients.

• Collaborate with the Social Media team to brainstorm campaign and always-on content strategies, tailored to the editorial calendar and emerging best-practices.

Performance & Insights

• Lead creative performance reporting, tracking engagement metrics and translating them into actionable insights.

• Conduct A/B testing for social content to identify what drives performance and creative resonance.

• Identify creative trends, wins, and learnings to continuously refine content approach.

• Portfolio Required:

  • Examples of social-first creative concepts and campaigns

  • Short-form video work (TikTok, Reels, Shorts)

  • Content strategies that translated into measurable engagement or business impact

  • Experience building content franchises or recurring social series

Requirements:

• Bachelor's degree in a related field; a Master's degree in business, marketing, or a related discipline is a plus.

• Diverse portfolio of both photo and video examples across multiple verticals.

• Minimum of 2+ years of relevant Agency experience in creative and social media

• Lofi Production Skills

• Excellent interpersonal skills, specifically a capacity for collaboration.

• Deep knowledge of brand strategy, social strategy, development, and marketing.

• Strong analytical and problem-solving abilities to address complex strategic challenges.

• Excellent communication and presentation skills, both written and verbal.

• Ability to adapt to changing industry trends and market dynamics.

Benefits:

• Medical, Vision, and Dental Insurance Benefits

• Competitive PTO

• 401k

• Summer Fridays

• Hybrid working schedule (remote + in-office)

• ClassPass membership

• Client product discounts

• Paid Professional Development Opportunities

• A fast-paced, high energy & dog friendly office space in Downtown San Diego with snacks and coffee

• Company-Paid Parking at our Downtown San Diego Office

This is a hybrid role based in San Diego

Salary: $75,000