Social Media Content Creator

Summary:

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We are looking for a self-motivated individual who thrives in a fast-paced environment to grow our brand, and online presence, by creating content, posting and engaging on all social media platforms.

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Education & Experience required to be successful in this position:

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·       3+ years of experience in social media, content creation, or digital marketing

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·       Expert knowledge in Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube

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·       Experienced in developing creative briefs, providing direction, and executing end-to-end content

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·       Experience working cross functionally

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·       Content creation experience such as video creation and editing, photo editing, etc.

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·       Skilled in video editing and creative storytelling, with experience in CapCut, Canva, Adobe Suite, or similar software.

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·       Microsoft 365 experience

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·       Asana or other project management system experience

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Skills required to be successful in this position:

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·       Exceptional time management

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·       Excellent organizational skills

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·       Ability to manage multiple projects and thrive in a fast-paced, collaborative environment

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·       Ability to meet deadlines and post social media accounts in real time, with little need for oversight

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·       Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone.

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·       Detail oriented

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·       Self-motivated

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·       Professional communication via phone, email, text, and in-person

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• Duties will include, but are not limited to:
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• Development of cohesive, brand building strategies for all key organic platforms, inclusive of Instagram, TikTok, LinkedIn, Pinterest, Facebook, and YouTube.
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• Manage and implement a multi-platform social media content calendar in support of new collection, product launches, and brand events.
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• Engage with our community across comments, DM’s and other social touchpoints to build engagement and brand loyalty
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• Create and edit social content including short-form videos, trending sound integrations, behind-the-scenes moments, and campaign storytelling
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• Manage SEO, SMS texts and Constant Contact/Emailer
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• Write and edit compelling, brand-right copy for captions, video text, and storytelling across all platforms
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• Provide creative direction for shoots and day-to-day content, giving clear briefs and feedback to team members.
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• Track, analyze, and report on KPIs including engagement, reach, growth, and content performance to inform ongoing strategy
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• Oversee community engagement and ensure the brand voice remains consistent across all channels
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• Work closely and collaboratively with our owner and Ecommerce team, to ensure content plans work to build brand positioning and drive brand growth.
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• Collaboratively develop and curate social media content strategy for our owner, further amplifying her presence across brand channels.
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• Share and help to fuel our improvement and growth
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• Work closely with Customer Support team to provide the best client and community experience possible
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• Monitor social media trends, tools, and best practices, and leverage them to optimize our social media strategy.
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• Stay up-to-date with industry news and trends, as well as changes in social media algorithms and policies.
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• Attend events as needed
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• Look presentable each day, wear clothing that will look nice in jewelry content for variety, match holidays.
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• Keep nails done every 1-2 weeks so they are fresh. Wear clean shades such as light pinks, nudes, or French.
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• For jewelry content: lint roll anything the jewelry will be displayed on and clean/steam all pieces before filming.
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• Keep all photos and videos organized in Drop box
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• 2 hours of PR related duties per month in order to satisfy press related needs including providing photos and content.
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• Attend charity events as needed in order to capture content through photos and videos
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Content Requirements (for personal and business accounts):

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·       Post content from charity events within 24 hours of the event, preferably same day

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·       Tik-Tok: 2-5 posts per day

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·       Instagram: 2-5 posts per day, up to 10 stories per day

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·       Facebook: 2-5 posts per day (20 photos/videos)

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• Community FB pages - Catchy posts in the following FB groups.
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• Ahwatukee 411 – 3 posts per week
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• Ocotillo Friends – 1 post daily
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• Go Gilbert – 2 posts per week
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·       Pinterest: 2-7 posts per week

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·       Linkedin: 1-2 post per week

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·       YouTube – weekly, post all reels and TikToks to shorts

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·       Tag @ahwatukeecitylifestyle@tempecitylifestylemagazine@gilbertcitylifestyle@paradisevalleycitylifestyle@chandlercitylifestyle @ocotillofriends @myranda_north @monicarsoltero @happyyyhayden @scottsdalecitylifestyle - in all stories

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• The responsibilities and duties outlined in this job description are not intended to be an all inclusive list. Additional responsibilities can be added or removed at the discretion of management.
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