Social Media Content Specialist

Job Title: Social Media Content Specialist
Location: Ewing, New Jersey
Type: Contract
Compensation: $33 - $35 per hour
Work Model: Hybrid preferred (remote considered)
Hours: Monday - Friday 8:30am - 4:30pm (37.5 hours weekly)

Overview
Support social media community management and influencer marketing by creating and publishing content, engaging audiences, and reporting on performance across key platforms.

Responsibilities

• Manage and develop engaging social media content including written, video, and photo assets for platforms such as Instagram, TikTok, and YouTube.
• Respond to comments and inquiries within a 24-hour timeframe, escalating as needed to maintain community engagement.
• Select contest winners, gather participant information, and coordinate product fulfillment.
• Monitor online reviews and feedback, compiling reports on social media performance metrics.
• Utilize content management tools to track and analyze campaign effectiveness.
• Package and ship product mailers to influencers and key agency partners.
• Write influencer campaign briefs to secure compelling content and collaborations.
• Stay updated with the latest trends in social media and influencer marketing, bringing innovative ideas to the organization.
• Schedule and manage content postings through social media management systems.
• Manage product fulfillment, including auditing influencer content for compliance.
• Perform tasks related to digital marketing campaigns, including data collection and performance analysis.

• Bachelor’s Degree required
• 3+ years of related experience in Marketing or Social Media
• Exceptional written and verbal communication skills
• Strong time management and organizational skills to handle multiple projects
• Ability to perform in-house editing of social and video content is a plus
• Understanding that social media monitoring may require after-hours or weekend support
• “Out of the box” and “disruptor” mindset
• Deep knowledge of creative best practices across emerging and established social channels
• Proven ability to create effective videos and content for organic and paid social media, including skills in graphic tools like Photoshop and Canva
• Ability to use data, research, experience, and intuition to understand social audiences and best practices
• Deep understanding of high-quality content translation into video/photo formats and social media features like Reels, TikTok, and YouTube
• Passion for social media trends and culture
• Ability to share insights and recommendations with internal teams and partners
• Capability to manage and deliver multiple projects on tight timelines with quality outcomes

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