Social Media Coordinator

SOCIAL MEDIA COORDINATOR

REPORTS TO: SOCIAL MEDIA MANAGER

STATUS: NON-EXEMPT

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit - one handshake at a time.

The Social Media Coordinator is responsible for working closely with the Social Media and Marketing teams to provide administrative support for Boot Barn and exclusive brands. The ideal candidate will be extremely organized, can work well against deadlines and can manage multiple projects at a time.

Essential Duties and Responsibilities

• Organize and maintain PR closet and incoming samples
• Create and maintain PR line sheet to be distributed to content creators
• Communicate with the store field team, coordinating in-store visits and shipping needs
• Support marketing and PR initiatives, assisting with influencer sourcing and communications
• Packing and shipping PR orders, confirming receipt and monitoring content
• Organize and maintain library of digital content
• Help monitor social media performance metrics, including engagement, reach, impressions, follower growth, and conversions
• Assist with on-site activations and events
• Provide general administrative support to the Social Media and Marketing teams
• Occasional graphic design projects for PR events and social graphics

Additional Responsibilities

• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management
• Demonstrates high level of quality work, attendance and appearance
• Travels up to 10% of scheduled shifts
• Adheres to all Company Policies & Procedures and Safety Regulations
• Adheres to local, state and federal laws
• Performs any other duties that may be assigned by management
• Understands and complies with all company rules and regulations