Social Media Coordinator

The Office of Advancement Communications and Marketing (ACM) is a key unit within the Division of University Advancement/USF Foundation Inc. With a staff of 16 full-time Administration employees and two student employees, ACM's purpose is to serve as strategic partners with Advancement and university leaders to inspire and engage our alumni, donors, patients, students, faculty, staff and friends. We create compelling communications in all forms and enhance existing content.

The Social Media Officer manages all aspects of USF Advancement's social media channels, from planning to execution to reporting. This team member will become the social media subject matter expert for ACM and be a valuable contributor to strategic marketing planning.

Employees of USF Advancement live out the values of responsibility, innovation, service, and excellence in each of its highly collaborative departments. We use trusted data and ethical AI to enhance decision-making, strengthen engagement, and enable our teams to focus on what matters most: relationships and impact.

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws:

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.

Bachelor's degree and one to two years of related experience. Experience managing social media platforms for an organization, with a demonstrated ability to strategically grow engagement.

Degree Equivalency Clause: Four years of direct experience for a bachelor's degree.

• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor's degree;
• (c) Six years of direct experience for a master's degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.
• Actively manage USF Advancement's social media channels, including @USFAlumni, @AdvanceUSF and executive leadership aacounts. This includes creating and/or managing post drafts and advertising; routing content for editing and approval; scheduling and/or real-time posting; responding to direct messages and comments in a timely manner;
• Assist Sr. Director of Marketing in creating and managing paid social campaigns throughout the year
• Engage with teams across the university (colleges, Athletics, University Communications & Marketing, etc.) for collaborative social campaigns to maximize reach and engagement
• Participate in strategic communications, marketing planning initiatives and innovations as the subject-matter expert for social media. Keep up with the latest trends and changes in the social media landscape.
• Attend events as needed, both during and outside standard office hours, to capture photo and video content for real-time social media coverage. In some cases, this may include being available to post and share content in real time without attending the event, using assets provided by an on-site photographer.
• Monitor and/or advise on affiliated social media channels and report on metrics for ACM-managed accounts.
• Oversee Digital Bulls social ambassador program, creating emails in email-marketing platform to contribute to ACM's overall marketing initiatives and raise awareness on university news.
• Perform other duties as assigned.
• Actively manage USF Advancement's social media channels, including @USFAlumni, @AdvanceUSF and executive leadership aacounts. This includes creating and/or managing post drafts and advertising; routing content for editing and approval; scheduling and/or real-time posting; responding to direct messages and comments in a timely manner;
• Assist Sr. Director of Marketing in creating and managing paid social campaigns throughout the year
• Engage with teams across the university (colleges, Athletics, University Communications & Marketing, etc.) for collaborative social campaigns to maximize reach and engagement
• Participate in strategic communications, marketing planning initiatives and innovations as the subject-matter expert for social media. Keep up with the latest trends and changes in the social media landscape.
• Attend events as needed, both during and outside standard office hours, to capture photo and video content for real-time social media coverage. In some cases, this may include being available to post and share content in real time without attending the event, using assets provided by an on-site photographer.
• Monitor and/or advise on affiliated social media channels and report on metrics for ACM-managed accounts.
• Oversee Digital Bulls social ambassador program, creating emails in email-marketing platform to contribute to ACM's overall marketing initiatives and raise awareness on university news.
• Perform other duties as assigned.