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Description
About GMF
The German Marshall Fund of the United States (GMF) is a nonprofit, nonpartisan organization working to strengthen transatlantic cooperation on regional, national, and global challenges.
Position Summary
The Social Media Coordinator supports the day-to-day management of GMF's digital channels, including social media and website publishing.
This role serves as the primary owner of day-to-day social media channel execution, ensuring consistent, high-quality content across platforms and alignment with GMF's voice and standards.
The coordinator plays a key operational role in implementing GMF's digital communications strategy-translating institutional priorities into clear, timely, and well-executed content across channels. The role works under the strategic direction of the Manager, Digital Communications.
Key Responsibilities
Social Media Channel Management (Execution-Level Ownership)
- Lead the day-to-day management of GMF's social media channels, including drafting, scheduling, and publishing content across platforms (LinkedIn, X, Instagram, Bluesky, and others)
- Serve as the primary owner of channel execution, ensuring consistency in voice, timing, and content presentation
- Apply platform-specific best practices to optimize content performance and audience engagement
- Monitor real-time trends and engagement to inform day-to-day content decisions
Content Publishing & Website Management
- Publish and update content on gmfus.org (articles, publications, event pages, staff updates)
- Ensure accuracy, formatting, and consistency across all web content
- Coordinate timing and alignment of web and social content for major releases
Coordination & Workflow Management
- Manage incoming digital communications requests and track deadlines
- Coordinate approvals with editorial, program teams, and communications leadership
- Maintain publishing calendars and ensure timely execution of planned content
- Serve as a key point of contact for program teams on social and web requests
Digital Content Support
- Assist in formatting and preparing reports, newsletters, and other digital products
- Create basic visual assets (social graphics, simple video clips, templates) as needed
- Collaborate with multimedia staff on more advanced visual content
Analytics & Optimization
- Track social media and web performance metrics and identify day-to-day optimization opportunities
- Flag high-performing content, trends, and engagement insights to the digital team
- Implement channel-level improvements based on data and team guidance, in alignment with broader strategy
Strategy Implementation
- Execute social media campaigns, editorial priorities, and messaging direction
- Ensure all content aligns with GMF's institutional voice, priorities, and communications standards
Requirements
Qualifications
- Bachelor's degree in communications, journalism, marketing, international relations, or related field
- ~1-3 years of relevant experience in social media, digital communications, or content publishing
- Strong writing and editing skills, with the ability to translate complex ideas into clear, accessible content
- Experience managing social media platforms and publishing/management tools (e.g., Sprout, Buffer)
- Experience with Canva and Adobe Suite preferred
- Familiarity with CMS platforms (e.g., Drupal, WordPress) preferred
- Strong attention to detail and ability to manage multiple workflows simultaneously
- Interest in international affairs and public policy strongly preferred
Core Competencies
- Execution-focused: delivers accurate, timely, high-quality content
- Ownership: takes responsibility for day-to-day channel performance and presentation
- Organized: manages multiple inputs and deadlines effectively
- Collaborative: works across teams and stakeholders with professionalism
- Judgment: applies editorial standards and understands what is appropriate for GMF channels
- Adaptable: responds to real-time developments and shifting priorities
Position Details
- Location: Washington, DC (hybrid)
- Reports to: Manager, Digital Communications
GMF is an equal opportunity employer.
Salary Description
$57,500 - $$71,900