Social Media Coordinator

This is an exciting opportunity to be part of Eastern's storytelling office - a collaborative team that shapes how the University is seen, heard, and experienced across digital platforms. The Social Media Coordinator will help bring Eastern's mission to life by creating authentic, engaging, and inclusive content that reflects the people, places, achievements, and everyday moments that make Eastern special.

We are looking for someone who understands the power of social media to build community, elevate voices, support enrollment, celebrate student success, and strengthen institutional pride. The ideal candidate is a strong writer, creative thinker, skilled content creator, and curious digital communicator who is eager to innovate, experiment with emerging trends, and tell compelling stories in ways that connect with diverse audiences.

Position Highlights: Under the direction of the Director of University Communications & Marketing, the Social Media Coordinator will support Eastern's digital presence by developing, implementing, and assessing social media content and strategies across the University's official platforms, including content that supports University Communications & Marketing and Alumni Affairs.

The successful candidate will help manage Eastern's social media channels, create engaging photo, video, and written content, monitor performance analytics, support campus partners, and identify opportunities to showcase the people and stories that define the Eastern experience - including the accomplishments and ongoing connections of Eastern alumni.

This position will play an important role in ensuring that Eastern's online presence is strategic, accessible, inclusive, timely, and aligned with the University's brand.

The Social Media Coordinator will help:

• Tell authentic and engaging stories about Eastern students, faculty, staff, alumni, programs, events, traditions, and campus life.
• Manage and create content for Eastern's official social media platforms, including Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging platforms.
• Develop social media content that supports recruitment, student engagement, alumni relations, fundraising, and institutional visibility.
• Stay current with social media trends, platform updates, audience behavior, and best practices in higher education marketing.
• Use analytics and audience insights to evaluate performance and strengthen engagement, reach, and effectiveness.
• Collaborate with University Communications & Marketing, Admissions, Alumni Affairs, Media Services, Student Affairs, Academic Affairs, Athletics, and other campus partners.
• Support healthy online dialogue by monitoring comments and responding to sensitive conversations with professionalism, sound judgment, and care.
• Provide guidance and support to faculty, staff, student workers, interns, and campus partners involved in social media content creation.

Desired Qualifications: Bachelor's degree in communications, marketing, journalism, public relations, digital media, or a related field; three years of experience developing and executing social media and/or digital marketing strategies; related experience in marketing, communications, content creation, journalism, or higher education is preferred; credentials and/or experience substantially comparable to the above may also be considered.

Work Environment: This position typically performs work indoors, on campus, and in person. Some evening and weekend work may be required to support University events, timely content opportunities, and social media coverage.

To Apply: Applicants should upload a cover letter, current resume, sample portfolio, and contact information for three professional references. Cover letters should speak to the candidate's experience with social media strategy, digital storytelling, content creation, analytics, and their interest in helping tell the authentic stories of the Eastern community. Applications submitted by July 10, 2026, will receive highest consideration. All application materials must be uploaded to JazzHR at: Social Media Coordinator - Eastern CT State University - Career Page.

COMPENSATIONS AND EMPLOYEE BENEFITS: The Social Media Coordinator is compensated at the Administrative III salary level in accordance with State University Organization of Administrative Faculty (SUOAF).

For more information, please visit Bargaining Agreements/Pay Plans - Eastern.

The State of Connecticut and Eastern Connecticut State University are proud to offer its employees competitive wages and a wide range of fringe benefits including voluntary and supplemental benefits. Fringe benefits include: paid personal, vacation and sick leave accruals; medical, dental, and prescription plans; group life insurance; retirement; retiree health care; tuition waiver for employee and eligible dependents at any of the Connecticut State Universities (Central, Eastern, Southern or Western) as well as an array of voluntary and supplemental benefits such as Deferred Retirement Contribution plans, Dependent Care Assistance and Medical Flexible spending accounts; long and short term disability insurance plans.

For more detailed information, please visit Human Resources - Eastern.