Job Description
Position SummaryWe are seeking an experienced Social Media & Digital Marketer with a background in skilled nursing, or long-term care to lead and manage our organization’s digital presence. This is a newly created role responsible for developing and executing a comprehensive social media strategy across multiple platforms to enhance brand awareness, support census growth, and strengthen recruitment efforts.Essential Duties and ResponsibilitiesDevelop, implement, and manage a comprehensive social media strategy aligned with organizational goals
- Manage all social media platforms, including LinkedIn, Instagram, TikTok, and Facebook
- Create original, compliant content including written posts, graphics, photography, and short-form video
- Coordinate and highlight resident life, team culture, community engagement, and organizational initiatives
- Monitor online reputation and respond appropriately to engagement and inquiries
- Track, analyze, and report performance metrics including engagement, reach, lead generation, and brand growth
- Collaborate with leadership to align messaging with occupancy and recruitment objectives
- Ensure compliance with healthcare regulations and privacy standards in all communications
- Stay current with digital marketing trends and best practices within healthcare and senior living
- Minimum of 2–5 years of social media management experience
- Prior experience in skilled nursing, or long-term care marketing required
- Demonstrated ability to develop strategy and execute content independently
- Strong writing, communication, and storytelling skills
- Experience with analytics tools and social media management platforms
- Knowledge of HIPAA and healthcare compliance considerations in marketing
- Self-motivated, organized, and able to manage multiple projects effectively
- Experience supporting census growth or recruitment initiatives through digital campaigns
Numbers & Facts
| Location | Skokie, Illinois |
| Industry | Staffing/Employment Agencies |
| Company Size | 1 to 9 employees |
| Year Founded | 1992 |
| Website | https://www.careerstrategiesgroup.com |
About Company
Career Strtegies Group is a national, full service recruiting, outplacement and career services organization. The firm specializes in the career needs of attorneys, financial professionals, and C-suite and other senior executives. It also has a smaller recruiting operation for healthcare professionals and administrators in the NY, CT and NJ area. The firm has particular experience with professionals aged 50+, and in the area of career change for attorneys and professionals. Firm founder Bruce Blackwell is an original member of the career transitions team established by the New York City Bar Association, and is a noted author and lecturer on career issues for lawyers and other professionals.
Skills
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