Job Description
Position Summary
We are seeking an experienced Social Media & Digital Marketer with a background in skilled nursing, or long-term care to lead and manage our organization’s digital presence. This is a newly created role responsible for developing and executing a comprehensive social media strategy across multiple platforms to enhance brand awareness, support census growth, and strengthen recruitment efforts.
Essential Duties and Responsibilities
Develop, implement, and manage a comprehensive social media strategy aligned with organizational goals
Bachelor’s degree in Marketing, Communications, or related field
Excellent Benefits
Equal Opportunity Employer
We are seeking an experienced Social Media & Digital Marketer with a background in skilled nursing, or long-term care to lead and manage our organization’s digital presence. This is a newly created role responsible for developing and executing a comprehensive social media strategy across multiple platforms to enhance brand awareness, support census growth, and strengthen recruitment efforts.
Essential Duties and Responsibilities
Develop, implement, and manage a comprehensive social media strategy aligned with organizational goals
- Manage all social media platforms, including LinkedIn, Instagram, TikTok, and Facebook
- Create original, compliant content including written posts, graphics, photography, and short-form video
- Coordinate and highlight resident life, team culture, community engagement, and organizational initiatives
- Monitor online reputation and respond appropriately to engagement and inquiries
- Track, analyze, and report performance metrics including engagement, reach, lead generation, and brand growth
- Collaborate with leadership to align messaging with occupancy and recruitment objectives
- Ensure compliance with healthcare regulations and privacy standards in all communications
- Stay current with digital marketing trends and best practices within healthcare and senior living
- Minimum of 2–5 years of social media management experience
- Prior experience in skilled nursing, or long-term care marketing required
- Demonstrated ability to develop strategy and execute content independently
- Strong writing, communication, and storytelling skills
- Experience with analytics tools and social media management platforms
- Knowledge of HIPAA and healthcare compliance considerations in marketing
- Self-motivated, organized, and able to manage multiple projects effectively
Bachelor’s degree in Marketing, Communications, or related field
- Experience supporting census growth or recruitment initiatives through digital campaigns
Excellent Benefits
Equal Opportunity Employer
Numbers & Facts
| Location | Skokie, Illinois |
| Industry | Staffing/Employment Agencies |
| Company Size | 1 to 9 employees |
| Year Founded | 1992 |
| Website | https://www.careerstrategiesgroup.com |
About Company
Career Strtegies Group is a national, full service recruiting, outplacement and career services organization. The firm specializes in the career needs of attorneys, financial professionals, and C-suite and other senior executives. It also has a smaller recruiting operation for healthcare professionals and administrators in the NY, CT and NJ area. The firm has particular experience with professionals aged 50+, and in the area of career change for attorneys and professionals. Firm founder Bruce Blackwell is an original member of the career transitions team established by the New York City Bar Association, and is a noted author and lecturer on career issues for lawyers and other professionals.
Skills
- Analysis Skillsunmatched
- Best Practicesunmatched
- Brand Marketing (Branding)unmatched
- Business Strategyunmatched
- Campaignsunmatched
- Communication Skillsunmatched
- Facebookunmatched
- Graphicsunmatched
- HIPAA (Health Insurance Portability and Accountability Act)unmatched
- Healthcareunmatched
- Lead Generationunmatched
- Leadershipunmatched
- LinkedInunmatched
- Long-Term Careunmatched
- Maintain Complianceunmatched
- Marketingunmatched
- Marketing Communicationsunmatched
- Multiplatform/Cross-Platformunmatched
- Multitaskingunmatched
- Nursingunmatched
- Nursing Homeunmatched
- Online Marketingunmatched
- Organizational Development/Managementunmatched
- Organizational Skillsunmatched
- Performance Analysisunmatched
- Performance Metricsunmatched
- Photographyunmatched
- Privacy Regulationsunmatched
- Project/Program Managementunmatched
- Regulatory Complianceunmatched
- Social Mediaunmatched
- Social Media Marketingunmatched
- Storytellingunmatched
- Strategic Planningunmatched
- Writing Skillsunmatched
Level up your application
Professional resume templates
Browse dozens of recruiter approved resume templates, layouts and formats. Choose your favorite and make it your own in minutes.
Free resume templatesFree resume builder
Improve your existing resume or start from scratch and create a standout, ATS-friendly resume. Add job-specific content, download and apply.
Free resume builder