Arona Home Essentials has a long legacy as an industry leader, with continued growth regardless of the economy in the Rent-to-own industry. We are built on a foundation of excellence, customer focus, quality products and services. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions.
We currently operate 55 stores in 13 states, including Puerto Rico. We are looking for a creative, sales-driven Social Media Expert (all platforms) to help grow our brand, increase store traffic, and generate high-quality leads for our Rent-to-Own/Retail business.
This role is about more than posting — it’s about driving dollars.
What You’ll Do:
- Create and execute a social media strategy that drives in-store traffic and online leads
- Promote weekly specials, tax season campaigns, rebooking opportunities, and new inventory
- Manage and optimize paid ads (Meta, TikTok, Google, etc.)
- Oversee Facebook Marketplace listings and local lead generation
- Create engaging content (reels, short-form videos, promos, testimonials)
- Track analytics and adjust campaigns to improve ROI
- Support multiple locations with localized marketing efforts
What We’re Looking For:
- Experience managing social media for retail or consumer-facing businesses
- Strong understanding of paid ads and local targeting
- Ability to create compelling offers and calls-to-action
- Skilled in short-form video and promotional content
- Data-driven mindset with a focus on lead conversion
- Self-starter who understands urgency and revenue impact
Success in This Role Looks Like:
- Increased store traffic
- More qualified leads
- Higher rebooking rates
- Strong engagement and brand presence in local markets
If you know how to turn content into customers and engagement into revenue — we want to talk to you.