Social Media & Employer Brand Specialist

Social Media & Employer Brand Specialist

Location: Hybrid (Office Tue–Thu, Remote Mon/Fri)

Job Type: Full-Time

Job Summary

Our Company is hiring a creative, culturally-tuned Social Media & Employer Brand Specialist to lead always-on content and strategy across our channels, strengthening our employer brand while supporting the Digital Marketing Lead on recruitment marketing initiatives.

Responsibilities

      Maintain a consistent daily presence across LinkedIn, Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms

      Plan, film, edit, and publish short-form video (Reels, TikToks, Shorts) covering career advice, hiring trends, and success stories

      Track trending topics, formats, and sounds relevant to recruitment and workplace culture

      Maintain a content calendar, sharing plans 1–2 weeks ahead

      Build monthly content strategies supporting talent acquisition and employer branding

      Cover career fairs, hiring expos, and recruitment events live, with same-day publishing

      Prepare shot lists and interview questions ahead of events

      Capture authentic behind-the-scenes culture and success-story content

      Manage relationships with creators, influencers, and brand ambassadors end-to-end

      Write creative briefs for designers, photographers, and videographers

      Coordinate production schedules and creative delivery

      Monitor and respond to comments/DMs professionally

      Track KPIs (reach, engagement, applications, conversions) and report monthly

      Support the Digital Marketing Lead across website, job boards, email, CRM, and ATS channels

      Serve as point of contact for marketing vendors and agencies

      Maintain brand consistency across digital assets and campaigns

Our Service Portfolio

      Permanent Recruitment

      Temporary & Contract Staffing

      Executive Search

      Recruitment Process Outsourcing (RPO)

      Employer Branding & Talent Marketing

Qualifications

      Willingness to travel to career fairs and industry events

      0–1 year of social media experience, ideally in staffing/HR/professional services

      Demonstrated short-form video creation and editing ability

      Skilled at spotting and producing trend-driven content quickly

      Experience managing influencer/creator partnerships

      Strong creative writing and briefing skills

      Experience directing content production and external teams

      Proficient in CapCut, Premiere Pro, Final Cut Pro, or similar

Benefits

      Competitive salary with performance bonuses

      Medical, dental, and vision

      Hybrid flexibility

      Chance to shape a growing company's digital presence

      Ongoing training and access to recruitment technology

      Collaborative, inclusive culture