Social Media & Event Writer

Bronson Healthcare

Bronson, MI

JOB DETAILS
SKILLS
Brand Marketing (Branding), Calendar Management, Campaigns, Communication Skills, Community Health, Content Development, Continuous Improvement, Creative Services, Cross-Functional, Customer Support/Service, Detail Oriented, Editing, Editorials, English Language, Event Management, Facebook Application Development, Fundraising, Fundraising Campaign, Healthcare, Higher Education, Interpersonal Skills, Interviewing Skills, Journalism, Leadership, LinkedIn, Marketing, Multimedia, Multiplatform/Cross-Platform, Multitasking, Newsletter, Nonprofit, Organizational Skills, Patient Care, Performance Metrics, Photography, Power Amplifier, Project Execution, Project/Program Management, Proofreading, Public/Media/Press/Analyst Relations, Recruiting/Staffing Agency, Schedule Development, Scripting (Scripting Languages), Social Media, Stewardship, Storytelling, Team Player, Time Management, Transformational Communications, Writing Skills
LOCATION
Bronson, MI
POSTED
Today

CURRENT BRONSON EMPLOYEES - Please apply using the career worklet in Workday.  This career site is for external applicants only.

Love Where You Work!

Team Bronson is compassionate, resilient and strong. We are driven by Positivity which inspires us to be our best and to go above and beyond for our patients, for one another, and for our community. 

If you’re ready for a rewarding new career, join Team Bronson and be part of the experience.

Location

BHG Bronson Healthcare Group

Title

Social Media & Event Writer

The Social Media & Event Writer is responsible for developing compelling, mission-driven content that supports Bronson Health Foundation’s donor engagement, fundraising, stewardship, campaign, and community outreach efforts. This role serves as a key storyteller and content creator, specializing in social media communications, event messaging, donor-facing content, and real-time engagement strategies that elevate the Foundation’s visibility and philanthropic impact.

Working closely with the Director of Advancement Communications, Foundation leadership, event planners, fundraising teams, and marketing partners, this position creates content that strengthens donor relationships, promotes events and campaigns, amplifies mission impact, and enhances the Foundation’s digital presence across multiple platforms.

This role requires a creative and highly organized communicator who can produce engaging content in a fast-paced environment while maintaining exceptional attention to detail, brand consistency, and donor-centered messaging.

Essential Responsibilities

Social Media Content Development

  • Develop, write, edit, and schedule social media content across multiple platforms including Facebook, LinkedIn, Instagram, X, and emerging digital channels.
  • Create compelling mission-focused content that highlights donor impact, patient stories, caregiver recognition, community partnerships, campaigns, and fundraising initiatives.
  • Support social media strategies that increase audience engagement, donor awareness, event participation, and philanthropic visibility.
  • Collaborate with Marketing, Creative Services, and Digital teams to ensure alignment with organizational branding and communication standards.
  • Monitor social media engagement trends and recommend opportunities to improve reach, engagement, and storytelling effectiveness.
  • Assist with live social media coverage during Foundation events and community activities.

Event Writing & Communications

  • Develop written content for fundraising events, donor stewardship gatherings, campaigns, and community engagement initiatives.
  • Write event-related materials including invitations, scripts, speaking points, programs, signage, promotional content, donor acknowledgments, event recaps, and follow-up communications.
  • Partner with event planners and fundraising teams to ensure messaging aligns with event objectives and donor engagement strategies.
  • Support storytelling efforts that enhance attendee experience and strengthen emotional connection to Bronson Health Foundation’s mission.
  • Assist with event communication timelines and content coordination.

Storytelling & Donor Engagement

  • Conduct interviews with patients, donors, caregivers, clinicians, volunteers, and community leaders to develop authentic mission-centered stories.
  • Translate healthcare, clinical, and philanthropic initiatives into accessible and emotionally compelling narratives.
  • Assist with development of stewardship content that demonstrates donor impact and organizational outcomes.
  • Contribute to donor newsletters, digital campaigns, annual reports, and fundraising appeals as assigned.
  • Ensure all content reflects Bronson Health Foundation’s voice, values, and strategic priorities.

Cross-Functional Collaboration

  • Collaborate closely with advancement communications, fundraising, events, stewardship, and marketing teams.
  • Support integrated communications efforts across annual giving, major gifts, planned giving, campaigns, and events.
  • Coordinate with photographers, videographers, designers, and vendors to support multimedia storytelling initiatives.
  • Maintain positive and professional relationships with internal and external stakeholders.

Project Management & Execution

  • Manage multiple writing assignments, editorial deadlines, and communication projects simultaneously.
  • Maintain organized content calendars and workflow processes.
  • Ensure all communications are accurate, timely, professional, and aligned with brand standards.
  • Support continuous improvement efforts by evaluating engagement analytics and communication performance metrics.
  • Assist with proofreading and quality review of advancement communications materials.

Qualifications

Required

  • Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, English, or related field.
  • 3–5 years of professional writing, social media, communications, marketing, or public relations experience.
  • Exceptional writing, editing, proofreading, and storytelling skills.
  • Experience developing content for social media and digital communications platforms.
  • Strong organizational skills with the ability to manage multiple priorities and deadlines.
  • Ability to write in a donor-centered, mission-driven, and emotionally engaging manner.
  • Strong interpersonal and collaboration skills.

Preferred

  • Healthcare, nonprofit, philanthropy, or higher education communications experience.
  • Experience supporting fundraising campaigns, donor events, or stewardship initiatives.
  • Familiarity with social media management tools, analytics platforms, and digital engagement strategies.
  • Experience working with photography, video, and multimedia storytelling content.

Ideal Candidate Profile

  • Creative storyteller with strong writing versatility across digital and event communications.
  • Social media savvy communicator who understands audience engagement and donor motivation.
  • Highly organized and detail-oriented professional who thrives in fast-paced environments.
  • Collaborative team player who builds strong relationships across departments.
  • Adaptable and proactive communicator with strong judgment and professionalism.
  • Passionate about healthcare philanthropy, storytelling, and community impact.

Core Competencies

  • Writing & Storytelling
  • Social Media Communications
  • Event Communications
  • Donor Engagement
  • Creativity & Innovation
  • Collaboration & Teamwork
  • Project Management
  • Attention to Detail
  • Customer Service Orientation

Working Conditions

  • Evening and weekend responsibilities associated with Foundation events and donor engagement activities.
  • Travel between Bronson facilities and community locations as needed.
  • Fast-paced work environment with multiple deadlines and priorities.

Why This Role Matters

Every post, story, event message, and donor communication represents an opportunity to strengthen trust, inspire generosity, and connect the community to Bronson Health Foundation’s mission. The Social Media & Event Writer plays an important role in helping donors, patients, caregivers, and community members see the real impact of philanthropy through meaningful storytelling and engaging communications.

This role matters because effective communications help transform moments into movements, building awareness, strengthening donor relationships, increasing engagement, and amplifying the stories that inspire support for healthcare innovation and patient care. Through compelling content and mission-centered storytelling, this position helps advance the Foundation’s ability to grow philanthropy and deepen community connection.

Shift

First Shift

Time Type

Full time

Scheduled Weekly Hours

40

Cost Center

9105 Bronson Health Foundation (BHG)

Agency Use Policy and Agency Submittal Disclaimer

Bronson Healthcare Group and its affiliates (“Bronson”) strictly prohibit the acceptance of unsolicited resumes from individual recruiters or third-party recruiting agencies ("Recruiters") in response to job postings or word of mouth. Unsolicited resumes sent to any employee of Bronson by Recruiters, without both a valid written agreement with Bronson and a direct written request from the Bronson Talent Acquisition Department for a specific job position, will be considered the property of Bronson. Furthermore, no fees will be owed or paid to Recruiters who submit resumes for unsolicited candidates, even if those candidates are hired. This policy applies regardless of whether the Recruiter has a pre-existing agreement with Bronson. Only candidates submitted through a specific written agreement with the Bronson Talent Acquisition Department for a named position are eligible for fee consideration.

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About the Company

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Bronson Healthcare