Adobe Premiere, Analysis Skills, Brand Marketing (Branding), Calendar Management, Caption Writing, Content Management, Continuous Improvement, Facebook, Onboarding, Performance Analysis, Performance Management, Recipe Development, Social Media, Strategic Planning, Trend Analysis, Video Editing, Website Traffic, Website Traffic Growth, YouTube
JoyFoodSunshine is an established recipe website and brand reaching millions of readers every month. We're looking for an experienced Social Media Growth Strategist & Content Producer to grow our presence across Instagram, Facebook, TikTok, and YouTube.
You'll partner directly with the CEO to develop and execute a social media growth strategy, turn recipe content into high-performing social content, edit videos, publish content, analyze results, and continuously improve performance.
The ideal candidate has a proven track record of growing social media accounts, works independently, and requires minimal onboarding beyond learning our brand voice.
This role begins as a 90-day contractor engagement with the opportunity to increase the retainer and/or transition to a full-time role. This is a remote position.
What You'll Do
Strategy & Growth
- Develop growth strategies across Instagram, Facebook, TikTok, and YouTube
- Analyze performance, identify trends, and optimize content
Content Production
- Edit recipe and lifestyle videos in Adobe Premiere Pro
- Create platform-specific content
- Write hooks, captions, text overlays, and CTAs
- Repurpose recipes into multiple social formats designed to maximize engagement
Publishing & Analytics
- Schedule and publish content
- Manage the content calendar
- Track engagement, follower growth, watch time, retention, shares, saves, and traffic
- Use data to improve results
Your Skills & Experience
- Proven success growing social media accounts with measurable results
- Able to clearly explain your contribution to growth
- An understanding that success includes engagement, email subscribers, brand awareness, and website traffic
- Experience with recipe creators, influencers, or food brands
- Expert in short-form video editing using Adobe Premiere Pro
- Strong knowledge of Instagram, Facebook, TikTok, and YouTube
- Experience using analytics to guide strategy
- Self-directed, accountable, and results-oriented
- Experience driving website traffic through social media
- Experience with Kit (ConvertKit) preferred
This Role Isn't for Someone Who
- Only schedules posts or manages comments
- Relies solely on trends for growth
- Hasn't directly grown social accounts
- Prefers strategy without execution (or vice versa)
- Needs daily direction or avoids accountability
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