Social Media Manager

Location: Austin, TX

Responsibilities:

• Own day-to-day management of organic social media channels
• Develop and manage a content calendar that surfaces real estate news that resonates with social audiences and balances brand-building with a bias for reach and impressions
• Identify and act on opportunities to connect the company to relevant trends and conversations
• Develop social-first partnership and brand concepts
• Report on organic social performance, tying results back to broader marketing and business goals
• Use platform-native and third-party analytics tools to identify what's working and adjust strategy accordingly
• Own our social publishing tool and the associated vendor relationship
• Build AI-driven processes to help the team move faster
• Partner with data science/analytics teams on more advanced measurement as needed

Requirements:

• Minimum 3 years of social media management experience, with demonstrated ability to manage day-to-day execution and think strategically
• Experience working in standard social publishing & production tools (e.g., Sprinklr, Canva, CapCut, native platform tools)
• Strong analytical skills; comfortable pulling and interpreting social and campaign performance data to inform decisions
• Demonstrated ability to produce content yourself, not just brief and direct others
• Experience working cross-functionally with marketing, product, or creative teams