Required Skills:
Social Media Management, Platform-Native Analytics Tools, Content Calendar Development, Organic Social Performance Reporting, Cross-Functional Collaboration
Minimum Degree Required:
Bachelor's Degree
Duties:
" We're looking for a Senior/Staff Social Media Manager to own organic social strategy at Realtor.com. You'll build the content calendar, work with cross-functional teams to repackage real estate content for social purposes, and find opportunities to connect Realtor.com to relevant trends and culture. Strong creative production or video background, and/or experience automating social processes with AI, is a plus.
Own day-to-day management of organic social media channels
" Develop and manage a content calendar that surfaces real estate news that resonates with social audiences and balances brand-building with a bias for reach and impressions
" Identify and act on opportunities to connect Realtor.com to relevant trends and conversations
" Develop social-first partnership and brand concepts
" Report on organic social performance, tying results back to broader marketing and business goals
" Use platform-native and third-party analytics tools to identify what's working and adjust strategy accordingly
" Own our social publishing tool and the associated vendor relationship
" Build AI-driven processes to help the team move faster
" Partner with data science/analytics teams on more advanced measurement as needed
Skills:
Must-haves
" 3-5 years of social media management experience, with demonstrated ability to manage day-to-day execution and think strategically
" Experience working in standard social publishing & production tools (e.g., Sprinklr, Canva, CapCut, native platform tools)
" Strong analytical skills; comfortable pulling and interpreting social and campaign performance data to inform decisions
" Demonstrated ability to produce content yourself, not just brief and direct others
" Experience working cross-functionally with marketing, product, or creative teams
Nice to have
" Creative production or video experience, especially scaling a video program rather than one-off production
" Experience automating social processes with AI
" Experience in consumer tech, marketplace, or app-first businesses
" Experience with paid media is a plus
Education:
" Bachelor's degree or equivalent practical experience