Social Media Manager

Cosm is a global technology company that brings experiences to life in immersive environments. We help our partners create spaces and content that blur the lines of real and virtual across three primary markets: Sports and Entertainment, Science and Education, and Parks and Attractions. Cosm wasborn from the fusion of some of the greatest innovators in the history of technology. Evans & Sutherland, Spitz, Inc., and Cosm Immersive combined forces to power the immersive experiences of the future as Cosm. Innovation is in our DNA.

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Summary:

We are looking for a creative and dynamic Social Media Manager to lead digital presence and online engagement for Cosm Detroit. The Social Media Manager will be responsible for being on-site at Cosm & creating, curating, and managing content across all social media platforms to build our brand, drive attendance, and engage with our community. This role requires a passion for both social media trends and the events/entertainment industry, with a focus on audience growth, fan interaction, and brand development.

Responsibilities:

• Content Creation & Curation: Develop and execute a comprehensive social media content strategy in partnership with VP, Venue Marketing. Create visually appealing and engaging posts, including graphics, videos, event promotions, behind-the-scenes content, and more.
• Community Engagement: Actively monitor and engage with our online community. Respond to inquiries, comments, and messages in a timely and friendly manner to create a positive experience for followers and potential customers.
• Campaign Management: Plan and manage social media campaigns around events, promotions, and venue milestones. Coordinate across teams to create buzz and drive ticket sales.
• Platform Management: Oversee the day-to-day management of the Cosm social media accounts, including Facebook, YouTube, Instagram, Twitter, TikTok, LinkedIn, and emerging networks as needed. Monitor trends, analytics, and performance on each platform.
• Analytics & Reporting: Track, analyze, and report on the performance of social media campaigns using insights and analytics tools. Use data to optimize content and engagement strategies to increase audience reach and drive sales.
• Brand Voice & Consistency: Maintain a consistent tone and voice across all social media platforms that reflects Cosm's brand identity. Ensure all posts are aligned with brand messaging and visual aesthetics.
• Event Promotion: Work closely with the marketing team to promote upcoming shows, events, and venue activities. Create content that highlights event details, special promotions, and ticket sales.
• Collaboration & Coordination: Collaborate with the rest of the marketing team and sales, to ensure social media efforts align with broader marketing campaigns and Cosm initiatives.

• 3+ years of experience in social media management or digital marketing, preferably in the entertainment, hospitality, or events industry.
• Strong understanding of major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and their algorithms.
• Proficient in social media management tools (ie. Sprinklr) and analytics platforms (ie. Facebook Insights).
• Experience with graphic design tools (ie. Adobe Creative Suite) and social media content creation apps.
• Excellent written and verbal communication skills.
• Creative, organized, and able to work independently and as part of a team.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Knowledge of AI innovations for faster workflows.
• Passion for live events, music, entertainment, or the hospitality industry is a plus.