Social Media Manager

Social Media Manager

Salary

See Position Description

Location

ESCC - Enterprise State Community College - 600 Plaza Drive, Enterprise, AL

Job Type

Full-Time

Job Number

2026-27:1

College/Division

ESCC-601090-Public Relations/Development

Opening Date

09/01/2026

Closing Date

9/15/2026 11:59 PM Central

Campus Location

Enterprise State Community College

• Description
• Benefits
• Questions

Position Summary

The Social Media Manager is responsible for the day-to-day management and growth of Enterprise State Community Colleges social media presence, including content planning, creation, scheduling, publishing, account monitoring, engagement, and performance tracking. This position ensures that College social media communications are timely, engaging, accurate, consistent, and representative of programs, activities, and student experiences across all ESCC campuses and locations.

The Social Media Manager will also serve as an active member of the Marketing/Public Relations Department and supports the broader communications and promotional needs of the College. In addition to primary responsibility for social media, this position assists with Marketing/Public Relations projects and operations, including Print Shop needs, event coverage through photography and videography, content collection, and other departmental priorities as needed.

The position also provides coordination and supervision of the Colleges Digital Ambassadors and assists with oversight of College-affiliated social media accounts.

The successful candidate will be creative, organized, proactive, adaptable, and comfortable managing the daily demands of an active social media presence while contributing to the broader work of a fast-paced Marketing/Public Relations Department.

Essential Duties and Responsibilities

Social Media Management & Content Creation

• Manage the day-to-day operation of the Colleges official social media accounts.
• Plan, create, schedule, publish, and manage social media content supporting College priorities, programs, events, student life, recruitment, and community engagement.
• Develop and maintain a social media content calendar aligned with College events, academic dates, campaigns, and departmental priorities.
• Identify opportunities for timely, relevant, engaging, and student-centered content.
• Create platform-appropriate graphics and digital content using Canva while following established College brand standards.
• Write clear, engaging, accurate, and audience-appropriate social media copy.
• Use Meta Business Suite and other applicable platform tools to schedule and publish content, monitor account activity, and review performance.
• Monitor comments, messages, mentions, and other activity across College social media platforms and respond to or appropriately route inquiries.
• Maintain awareness of current social media trends, platform changes, and emerging content formats and recommend appropriate opportunities for the College.
• Review social media analytics and performance data to identify trends and help guide future content decisions.

Brand & Social Media Standards

• Maintain a consistent College voice and visual presence across official social media platforms.
• Ensure social media content follows established College brand standards.
• Assist College departments and employees with appropriate use of the College brand on social media.
• Identify outdated, inactive, inconsistent, or potentially problematic College-affiliated social media activity and communicate concerns to Marketing/Public Relations leadership.

Digital Ambassador Management

• Provide supervision and direction for the Colleges student Digital Ambassadors.
• Review ambassador-created content for quality, accuracy, appropriateness, and brand consistency.
• Track ambassador participation and completion of required responsibilities.
• Incorporate Digital Ambassador content into the Colleges overall social media calendar and strategy.

Marketing/Public Relations Department Support

• Serve as an active member of the Marketing/Public Relations team and assist with departmental projects, initiatives, and operational needs in addition to primary social media responsibilities.
• Provide support for College Print Shop operations and production needs as assigned.
• Assist with coverage of College events, programs, activities, and special initiatives across College campuses and locations.
• Capture photography and video at College events and activities for use in social media, marketing, public relations, and other College communications.
• Collaborate with Marketing/Public Relations staff on campaigns, projects, event promotion, content development, and other College communications needs.
• Perform other related duties as assigned in support of the Marketing/Public Relations Department and College communications needs.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong written communication, proofreading, and social media copywriting skills.
• Working knowledge of major social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Understanding of social media engagement, audience development, platform best practices, and social media analytics.
• Ability to use social media performance data to identify trends and inform future content decisions.
• Strong organizational skills and attention to detail.
• Ability to exercise sound judgment when creating, reviewing, scheduling, and publishing public-facing content.
• Ability to work independently while collaborating effectively with students, faculty, staff, and members of the Marketing/Public Relations team.
• Ability and willingness to travel between College campuses and locations as needed for content development, event coverage, meetings, and other assigned responsibilities.
• Ability to work occasional evenings or weekends when necessary for College events, activities, or timely social media coverage.
• Ability to communicate and interact effectively with students, employees, community members, and other individuals for content development and College communications.
• Ability to proactively identify stories, activities, programs, and individuals that can be developed into effective College content.
• Ability to manage multiple projects, assignments, deadlines, and competing priorities.

Qualifications

REQUIRED QUALIFICATIONS:

• Associate degree from an accredited institution.
• A minimum (2) years of experience in social media management, marketing, communications, public relations, or a related role.
• Proficiency in social media platforms.

PREFERRED QUALIFICATIONS:

• Demonstrated experience managing social media accounts for an organization, business, nonprofit, educational institution, or similar organization.
• Demonstrated experience planning, creating, scheduling, publishing, and managing social media content, including maintaining content calendars and consistent posting schedules.
• Experience creating platform-appropriate content for multiple social media platforms.
• Working proficiency with Meta Business Suite, including managing connected accounts, scheduling and publishing content, monitoring account activity, and reviewing platform insights and analytics.
• Proficiency with Canva, including Canva Team Management, templates, brand assets, permissions, and shared content. Proficiency with Canva for social media content creation.
• Experience creating and editing short-form video content for social media using CapCut, iMovie, Canva, native platform editing tools, or comparable video editing software.
• Experience with Canva Team Management, including managing team members, templates, brand assets, permissions, and shared content.
• Experience using Adobe Creative Cloud applications.
• Experience supervising, mentoring, or coordinating students, interns, employees, or volunteers.
• Experience with social media account governance or oversight in an organization with multiple affiliated accounts.
• Experience with digital photography and/or videography.
• Experience using interchangeable-lens digital cameras, including Sony, Canon, or comparable camera systems.
• Experience working in higher education, education, nonprofit, public-sector, or community-focused communications.

Application Procedures/Additional Information

POSITION AVAILABLE: September 2026

SALARY:

Salary Schedule C3 C $48,356-$79,611 based upon the Alabama Community College System Salary Schedule to be determined by the applicant's education and years of applicable experience. Applicant acknowledges that if selected for the position that applicant's placement on the applicable salary schedule will be dependent upon the verified information provided. this is an institutionally funded position

POSITION DEADLINE:

Applications must be received by September 15, 2026 at 11:59 p.m.

Incomplete or late application packets will eliminate the possibility of an interview. Application packets submitted after the deadline date will eliminate the possibility of an interview. The submission of all required application materials by the deadline is the sole responsibility of the applicant.

APPLICATION PROCEDURE:

Applicants must submit a complete packet which consists of the following:

• Completed ESCC Application for Employment

• Current resume

• Copy of transcript showing degree and date conferred

• A cover letter of application specifically detailing and relating the applicant's education, and experience to the qualifications, duties, and responsibilities of the position.

NOTE: Statements included in this description are intended to be representative of the duties and responsibilities of this job and are not to be interpreted as being all inclusive. The employee may be assigned other duties that are not specifically included.

Please note: Employment is contingent upon employer verification of work experience. Applicants must provide documentation of the required applicable experience if an offer is made. Only applicants who meet the required qualifications and submit a complete application packet by the deadline will be considered. Applications submitted by fax, email, mail, or hand delivery will NOT be accepted. All applications become the property of ESCC. Requests for copies of application materials, including transcripts, will be denied. Applicants must adhere to the College's prescribed interview schedule and must travel at their own expense.

In accordance with Alabama Community College System policy and guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon receipt of a clearance notification from a criminal background check. Enterprise State Community College is an active participant in the Employment Eligibility Verification Program (E-verify). E-verify electronically confirms an employees eligibility to work in the United States as required by the Department of Homeland Security. Enterprise State Community College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Enterprise State Community College will make reasonable accommodations for qualified disabled applicants or employees.

The College reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process. Enterprise State Community College application for employment form is available at www.escc.edu and should be submitted online.

Sick Leave

All regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teachers Retirement.

8 hours per month

(may accumulate an unlimited number)

Annual Leave

All regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.

0-4 years 8 hours per month

5-9 years 10 hours per month

10-14 years 12 hours per month

15-19 years 14 hours per month

20+ 16 hours per month

(may accumulate up to 480 hours)

Personal Leave

All regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.

Unused Personal Leave converts to sick leave if not used.

(converts to sick leave at the end of August each year if not used)

Professional Leave

Up to 10 days a year of professional development leave with pay may be granted by the President.

Holidays

New Years Day

Martin Luther King/Robert E. Lee Birthday

National Memorial Day

Juneteenth

Independence Day

Labor Day

Veterans Day

Thanksgiving Day

Day after Thanksgiving Day

Christmas Eve

Christmas Day

16 (5 locally assigned)

Contracted Work Days

260

Retirement

The TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit The Retirement Systems of Alabama. All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers Retirement System of Alabama.

Tier I - Pays 7.50% monthly. State matches 14.57% (effective 10/01/25)

Tier II - Pays 6.20% monthly. State matches 13.61% (effective 10/01/25)

Law Enforcement Officers:

Tier I-Pays 8.50% monthly. State matches 14.57% (effective 10/01/25)

Tier II- Pays 7.20% monthly. State matches 13.61% (effective 10/01/25)

Health Insurance

PEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit http://www.rsa-al.gov/index.php/members/peehip

Premium amounts:

• Single $ 30
• Family (without Spouse but with dependents) $ 207
• Employee + Spouse (no dependents) $ 282
• Family (with Spouse and dependents*) $ 307
• Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.

Tobacco Usage Premium

• Member $ 50
• Spouse $ 50

The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the Wellness Program section to learn how you and/or your spouse can receive the non-tobacco user discount.

Wellness Premium

• Member $ 50
• Spouse $ 50

The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the Wellness Program section to learn how you and/or your spouse can receive a wellness premium waiver.

If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.

Optional Coverage Plan Premiums

• Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38
• Dental Single $ 38 Dental Family $ 50

Institution matches $800 monthly (effective 10/01/17).

Duty Hours

(hours vary by campus and needs of the student)

Tuition Assistance

This tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.

Employees/Dependents at two-year colleges:

• 1/3 waived after 1st year
• 2/3 waived after 2nd year
• 3/3 waived after 3rd year

Note: Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.

01

Did you attach the required application materials as listed on the job bulletin, including 1) a current résumé, 2) a cover letter describing specifically how your experience and qualifications meet the required qualifications, 3) copies of appropriate transcript(s) identifying the applicant, date degree conferred, and verifying the minimum degree requirements (NOTE: COPIES OF DIPLOMAS WILL NOT BE SUFFICIENT) and 4) copies of applicable licenses and/or certifications if required by the job posting? Applicants who fail to submit all required information will be disqualified. (You are encouraged to double-check your uploaded items. IF YOU CANNOT ANSWER YES, PLEASE DO NOT SUBMIT YOUR APPLICATION UNTIL YOU HAVE ALL OF THESE MATERIALS UPLOADED.)

• Yes, all required documents are attached.
• No, I did not attach the required documents. I understand that without the required documents attached I will not be eligible for an interview or an offer of employment.

02

I understand that I will be contacted through the email I have provided on my application for updates on this position.

• Yes
• No

Required Question

Employer ACCS

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